SEO/GEO Content Specialist

Responsibilities

• Search, GEO, AEO & Content Strategy
• Develop SEO, GEO, AEO, social, retail, and digital discovery strategies based on consumer behavior, audience intent, category dynamics, brand priorities, platform changes, and performance data. Identify search themes, consumer questions, emerging topics, and content gaps; translate insights into recommendations across owned, paid, social, retail, commerce, and AI channels. Support brand and campaign planning.
• Content Briefing, Creation & Optimization
• Develop search-informed briefs for brand, campaign, product, retailer, social, and corporate content. Recommend improvements to copy, metadata, titles, descriptions, FAQs, structured data, internal linking, and content architecture. Review content for discoverability, accuracy, accessibility, brand alignment, and conversion.
• Retail Media & Retail Search
• Partner with Media, eCommerce, Sales, Shopper Marketing, Analytics, and agencies to improve retail and commerce media effectiveness. Identify shopper search behaviors and retailer opportunities; improve alignment across media, keywords, PDPs, taxonomy, digital shelf content, and conversion.
• Social Search & Discovery
• Identify how consumers discover brands, products, categories, and occasions across social platforms. Translate trends into recommendations for TikTok, Instagram, YouTube, Pinterest, Reddit, and other channels. Monitor conversations, creator trends, and emerging behaviors with cross-functional partners.
• Answer Engine & AI Visibility
• Monitor Ferrero brand, product, and category visibility across answer engines and generative AI platforms. Identify gaps, inaccuracies, citation opportunities, and content needs. Develop GEO/AEO guidance to improve clarity, authority, machine understanding, and responsible AI discovery.

Requirements

• Bachelor’s degree or equivalent relevant experience in Marketing, Communications, Digital Media, Journalism, eCommerce, Business, Analytics, Information Science, Advertising, or a related field.
• Advanced education, certifications, or training in digital marketing, search, content strategy, eCommerce, media, analytics, or generative AI preferred.
• 4–7 years of relevant experience in SEO, content strategy, digital marketing, retail media, social media, eCommerce, digital shelf, paid search, analytics, content operations, or AI-enabled discovery.
• CPG, food, retail, consumer brand, or agency experience preferred.
• Strong knowledge of consumer search intent, keyword/topic research, on-page optimization, metadata, internal linking, content architecture, structured content, and technical content readiness.
• Ability to translate search and consumer insights into clear briefs, recommendations, and optimization requirements.
• Knowledge of GEO, AEO, large language models, answer engines, and platforms including ChatGPT, Microsoft Copilot, Gemini, Perplexity, Claude, and emerging AI-enabled discovery experiences.
• Understanding of factors influencing brand/product accuracy, machine understanding, citation, recommendation, and visibility, including factual consistency, authoritative sourcing, structured content, governance, and responsible use.
• Working knowledge of Amazon Ads, Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart, and other retailer ecosystems.
• Understanding of retail search, sponsored products, shopper journeys, retailer taxonomy, audience signals, product content, digital shelf, ratings/reviews, availability, search relevance, media efficiency, and conversion.

Preferred

• Advanced education, certifications, or training in digital marketing, search, content strategy, eCommerce, media, analytics, or generative AI preferred.
• CPG, food, retail, consumer brand, or agency experience preferred.

Benefits

• Careers with caring built in - discover our benefits here .
• In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.