SEO Specialist

Responsibilities

• Implement approved on-page updates, including title tags, meta descriptions, headings, internal links, page copy, image alt text, and other page-level improvements in client CMS platforms.
• Use established templates and standards to draft routine optimizations; check accuracy, search intent, page fit, and client voice before publishing or submitting for review.
• Find and fix broken links, configure and test redirects, and address other technical issues. Escalate changes that may affect indexing, site architecture, templates, or large numbers of pages.
• Run recurring crawls and checks, investigate assigned findings in tools such as Sitebulb, Google Search Console, GA4, and Ahrefs, and document what you found, changed, and verified.
• Support SEO audits, content inventories, keyword research, structured data updates, migration checklists, and AI search visibility work under a strategist’s direction.
• Coordinate with content, web, and client success teammates when a task depends on copy, development, access, or client approval. Keep task status and blockers current in our project management system.
• Check work before and after publication, including destination URLs, page rendering, metadata, redirects, and relevant crawl or indexing signals; correct errors promptly.
• Contribute improvements to checklists and documentation as you learn.

Requirements

• At least two years of hands-on SEO experience, with examples of on-page and technical improvements you personally implemented and checked.
• Experience publishing and editing pages in WordPress, HubSpot Content Hub, or comparable CMS platforms; confidence navigating unfamiliar client sites without making unapproved changes.
• Working knowledge of how search engines crawl, index, and present pages, and practical experience with metadata, internal links, redirects, canonicals, and common crawl issues.
• Ability to use SEO and analytics tools to investigate a specific question, distinguish a real issue from a tool warning, and clearly document the result.
• Comfort reading HTML and inspecting a page in browser developer tools. Basic familiarity with CSS, JavaScript, and structured data is helpful; front-end development is not required.
• Strong writing, attention to detail, organization, and follow-through across multiple client projects. Willingness to ask for context or approval when the right action is unclear.
• Interest in learning how organic search, AI-driven discovery, content, and enrollment goals fit together. Experience with education clients is a plus.

Preferred

• Experience with education clients is a plus.

Benefits

• Work/Life Balance: Flexible scheduling options that support employees in balancing work and personal responsibilities.
• Healthcare: Medical, dental, and vision insurance.
• Time Off: Paid time off, including vacation, sick leave, bereavement leave, and company holidays.
• Family Focus: Parental leave and schedule flexibility for new parents and families.
• Peppergear: Equipment you need to get the job done. Swag, too.
• SIMPLE IRA: Contribution option with company matching after one year.
• Team Fun: Regularly scheduled events, meetups, and retreats throughout the year.
• Keep Learning: We invest in continued learning and development to help you expand your skills and grow your career.