SEO & Performance Content Lead

Responsibilities

• Own SEO strategy across technical SEO, content, AI search, and organic acquisition.
• Develop content strategies that answer real buyer questions and drive qualified traffic.
• Build and scale our SEO function, including hiring and leading the team over time.
• Partner closely with Web and Engineering to improve site architecture, performance, and technical SEO.
• Build AI-enabled workflows that improve research, content creation, optimization, and measurement.
• Establish editorial standards that balance quality with speed.
• Measure performance across organic traffic, pipeline, and revenue, and use those insights to improve the strategy.
• Partner with Product Marketing, Brand, Legal, and Sales to publish accurate, high-impact content.

Requirements

• You've built or significantly scaled an SEO program.
• Deep knowledge of technical SEO, content strategy, and AI search.
• Experience leading SEO for a B2B SaaS or similarly complex business.
• Experience using AI tools to improve research, content creation, and operational efficiency.
• Comfort partnering closely with Engineering and Web teams.
• Experience hiring or managing teams, agencies, or contractors.
• A track record of connecting SEO investments to business outcomes.
• Comfort operating in ambiguity and building processes from scratch.

Preferred

• Built SEO from an early-stage foundation.
• Grew organic acquisition in a competitive B2B market.
• Built AI-native workflows for SEO and content operations.
• Deep technical SEO expertise across site architecture, schema, and Core Web Vitals.
• Experience with AI search, AI Overviews, or answer engines.