SEO & Marketing Automation Manager

Responsibilities

• Marketing Automation, Lifecycle Programs & Personalization (45%)
• Partner with the Growth & Lifecycle Manager to execute and optimize lifecycle marketing programs across acquisition, onboarding, engagement, retention, and re-engagement journeys.
• Collaborate on audience segmentation strategies using behavioral, demographic, firmographic, and engagement data to improve targeting and personalization.
• Develop, maintain, and optimize automated nurture programs, triggered campaigns, lead engagement workflows, and customer journey experiences.
• Create, edit, and manage email content, campaign assets, dynamic content blocks, personalization tokens, and messaging variations aligned to customer needs and campaign objectives with support from the Campaign Strategy and Marketing Communications Manager
• Work closely with the Vietnam Marketing Automation Team to provide requirements, documentation, journey logic, content assets, QA support, and deployment guidance.
• Assist in campaign setup, audience selection, workflow configuration, testing, and launch activities within marketing automation platforms.
• Support lead lifecycle management, contact governance, list hygiene, suppression strategies, and consent management best practices.
• Monitor automation performance and identify opportunities to improve engagement, conversion rates, lead progression, and customer experience.
• Partner with Sales Operations, CRM stakeholders, and Digital teams to support alignment between marketing automation systems and customer data sources.

Requirements

• Bachelor 0s degree in Marketing, Business, Communications, Information Systems, Digital Marketing, or a related field, or equivalent practical experience.
• Minimum of four years of progressive experience in marketing automation, lifecycle marketing, digital marketing, SEO, or related disciplines.
• Demonstrated success managing marketing automation programs, email marketing campaigns, nurture streams, and customer journey workflows.
• Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, or similar technologies. HubSpot experience is strongly preferred.
• Experience building audience segmentation strategies, personalized customer journeys, automated workflows, and lifecycle marketing programs.
• Proven experience developing and executing SEO strategies that improve organic search performance and content discoverability.
• Strong understanding of keyword research, content optimization, internal linking, metadata management, and content governance best practices.
• Experience using analytics and performance reporting tools to drive optimization decisions.
• Ability to develop recommendations, establish priorities, and independently manage multiple workstreams in a fast-paced environment.
• Strong communication and collaboration skills with the ability to influence stakeholders across Content, Product Marketing, Digital, Campaign Strategy, and Analytics teams.

Preferred

• Experience supporting GEO (Generative Engine Optimization) initiatives and optimizing content for AI-powered search and discovery experiences.
• Experience working with SEO platforms such as BrightEdge, SEMrush, Ahrefs, Moz, or similar solutions. BrightEdge experience is a plus.
• Experience using Google Analytics 4, Google Search Console, Looker Studio, or similar reporting platforms.
• Familiarity with technical SEO principles, including structured data, schema markup, crawlability, indexing, redirects, and Core Web Vitals.
• Experience supporting global or multi-region digital marketing initiatives.
• Experience within B2B manufacturing, construction, industrial products, distribution channels, or e-commerce environments.
• Familiarity with CRM integrations, lead management processes, and marketing operations best practices.

Benefits

• Quarterly Bonuses/Commission: You will be eligible for either a bonus or commission, paid on a quarterly basis. We believe all employees affect customers, sales and revenue — directly or indirectly – and should be rewarded by sharing the company profits.
• Benefits: We provide a wide range of benefits for eligible full-time employees including: medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement and more. View benefit plan details here: https://benefits.strongtie.com/ .