Bambiz - Elder Law & Estate Planning Marketing

SEO & Google Ad/Search Marketing Specialist

Jacksonville, FL (Remote)

Salary Not AvailableSenior Level2+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end SEO programs for estate planning and elder law firms, leading technical audits, content/keyword strategies, and local/search visibility across campaigns.

Own technical SEO, on-page optimization, and site architecture
Lead local and national SEO initiatives and performance monitoring

Job Description

Responsibilities

Develop and execute SEO strategies for estate planning and elder law firms.
Conduct comprehensive technical and on-page SEO audits.
Perform keyword research based on search intent, competition, commercial value, and conversion potential.
Develop content strategies and topical authority plans.
Optimize website architecture, internal linking, metadata, headings, and on-page content.
Identify opportunities to improve existing pages and determine when new pages should be created.
Monitor organic rankings, traffic, impressions, clicks, CTR, and conversions.
Diagnose and resolve organic traffic and ranking declines.
Develop strategies for improving visibility in traditional search as well as emerging AI-driven search experiences.
Develop local SEO strategies for law firms competing in specific geographic markets.

Requirements

2+ years of hands-on SEO experience.
Strong understanding of technical SEO and on-page SEO.
Strong experience with Google Search Console and Google Analytics 4.
Experience with keyword research and content strategy.
Understanding of local SEO and Google Business Profiles.
Experience analyzing organic search performance and diagnosing ranking/traffic changes.
Experience with Google Ads and paid search.
Strong analytical and problem-solving skills.
Ability to communicate technical concepts clearly to non-technical audiences.
Experience working with WordPress.

Preferred

Experience working with law firms or other professional service businesses.
Experience with estate planning, elder law, probate, or related legal practices.
Experience with multi-location local SEO.
Experience with conversion rate optimization.
Experience building backlinks and developing authority-building strategies.
Experience with AI search optimization / GEO.
Experience with marketing automation tools such as Make, n8n, Zapier, or similar.
Agency experience managing multiple client accounts.

Benefits

Remote-first environment with a close-knit team.

Bambiz - Elder Law & Estate Planning Marketing

5.0 Glassdoor

At Bambiz, we deliver high-quality marketing solutions for elder law and estate planning firms, lifting the burden of their client acquisition, so that every family has the resources and guidance to craft a future that reflects their wishes.Learn more at https://bambiz.net.

Founded in 2016

Ponte Vedra Beach, Florida, USA

10 employees (5 in marketing)

www.bambiz.net

1% recommend to a friend

Salaries

SEO Specialist median pay in the United States

$70K/yr

Most pay falls between $60K and $80K. Based on 136 salaries.

See all SEO Specialist salaries See more SEO Specialist jobs

See all Bambiz - Elder Law & Estate Planning Marketing salaries

Marketing Team

Marketing Team Size

5 (50% of company)

Median Tenure

2.6 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

1.8K

Headcount Trend

Current headcount: ~10

Links

www.bambiz.net

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.