SEO & GEO, Senior Account Manager

Responsibilities

• You, the Senior SEO & GEO Account Manager of our dreams, are a strategic consultant and will spend your days creating digital marketing strategies that tie into clients' overall marketing plans and business goals.
• You are the day-to-day strategic lead on your accounts, deep in the data, driving the project plan, and running the client relationship at the operational level.
• You will be the engine; a Channel Lead may sit above your accounts to handle executive stakeholder relationships and portfolio-level decisions, but you are the engine.
• Lead organic strategy for a portfolio of clients, building annual and quarterly roadmaps that account for both traditional SEO performance and Generative Engine Optimization (GEO) visibility across AI-driven search environments.
• Serve as the day-to-day primary point of contact for clients, running weekly status calls, managing the project plan, fielding questions, and keeping strategy on track.
• On any given week, respond to client messages, prep a QBR, onboard stakeholders, and triage unexpected client asks while keeping deliverables on track.
• Conduct in-depth content gap analyses, competitive research, keyword strategy, and SERP landscape analysis including evaluating how client content surfaces within traditional Search, AI-generated results and other generative search experiences.
• Translate performance data from GA4, Adobe, and Search Console into clear, actionable insights, connecting ranking shifts, traffic trends, SERP feature changes, and generative visibility signals back to client goals.
• Strengthen technical foundations such as site architecture, internal linking, and structured data to improve crawlability, entity clarity, and overall discoverability across traditional and generative platforms.
• Work closely with 1-2 associates per account, directing their work, reviewing deliverables, and developing their skills; act as day-to-day mentor and quality check.

Requirements

• Proven experience building and driving SEO strategy across multiple industries, with the ability to evolve strategy as search shifts toward AI-generated summaries and generative search interfaces.
• Enterprise-level clients are your comfort zone, you've navigated complex stakeholder structures, long deal cycles, and high expectations before, and you know how to deliver at that level.
• Strong technical SEO foundation, including site architecture, structured data, indexing diagnostics, and performance analysis with an understanding of how these elements influence both traditional rankings and generative visibility.
• Ability to tie SEO and GEO performance to business outcomes and confidently communicate strategic recommendations to senior stakeholders.
• Comfortable working in Wrike as daily operating system, managing blueprints, tracking deliverable burn, setting task dependencies, and keeping accounts moving within the interface. On accounts without a dedicated PM, you own the project management layer.
• Comfortable working with AI and LLM tools beyond surface-level usage, using them to analyze data, pressure-test ideas, support research, and improve workflows.
• Strong analytical fluency across GA4, Adobe, Search Console, and leading SEO tools, with curiosity around emerging GEO measurement indicators such as AI Overview presence, generative citations, and SERP volatility.
• Critical thinker who evaluates AI-generated insights and GEO opportunities through real business context rather than relying solely on automation.

Benefits

• Benefits highlights