SEO Content Specialist

New York City, NY (On-site)

$60K/yr – $67K/yrIntern/New Grad1+ years expFull time

Posted 1 day ago

Job Summary

Own the luxury SEO program by tracking keyword performance, building insights dashboards, and implementing content-driven optimization across landing pages while collaborating with the content team and staying ahead of industry trends.

  • Track keyword rankings for luxury categories
  • Develop SEO dashboards and insights for internal stakeholders
  • Collaborate with content teams to optimize evergreen and category content

Job Description

Responsibilities

  • Assist in keyword position tracking and analysis for luxury categories such as jewelry, watches, fashion, wine & spirits, sports, books, and science & pop culture using tools like SEMrush.
  • Support the development and maintenance of SEO performance dashboards in Adobe Analytics to provide insights into content performance.
  • Help implement SEO strategies to improve search rankings and organic traffic for luxury division landing pages.
  • Collaborate with the content marketing team to create, update, and optimize SEO-driven content aligned with category goals and target keywords.
  • Write and refine engaging, keyword-optimized copy for evergreen content, leveraging AI tools and existing resources.
  • Conduct competitive analysis to identify trends and opportunities within the luxury market.
  • Support in preparing monthly performance updates and strategic priorities for internal stakeholders.
  • Stay informed about SEO best practices and trends, particularly in the luxury goods and e-commerce space.

Requirements

  • 1-2 years as an of experience in copywriting, SEO copywriting, or a related role OR you have 1-2 years as an intern in marketing or content writing.
  • You have a passion for the luxury industry and an understanding of its dynamics and trends.
  • You are data-driven, detail-oriented, and skilled at translating analytics into actionable insights.
  • You are an effective communicator with strong organizational skills and the ability to prioritize tasks.
  • You thrive in a fast-paced environment and are proactive, adaptable, and collaborative.

Preferred

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Experience with SEO tools such as SEMrush, Google Analytics, or Adobe Analytics.
  • Proven ability to write compelling, optimized content for digital platforms.
  • Basic knowledge of content management systems (CMS) and a willingness to deepen your expertise.
  • Familiarity with AI-driven content tools and their applications in SEO.
  • A proactive approach to problem-solving and an eagerness to learn and grow in the SEO space.

Benefits

  • In addition to base salary successful candidates are eligible to receive a discretionary bonus, as well as a competitive benefits package.
Sotheby's logo

Sotheby's

2.4 Glassdoor

Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Sotheby’s promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels including private sales, e-commerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 70 categories which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Design, as well as collectible cars and real estate. Sotheby’s believes in the transformative power of art and culture and is committed to making our industries more inclusive, sustainable and collaborative.

New York, New York, USA
3K employees (417 in marketing)
18% recommend to a friend
14% CEO approval

Salaries

Posted range

$60K/yr – $67K/yr

Taken straight from the job posting.

SEO median pay in the United States

$85K/yr

Most pay falls between $68K and $110K. Based on 1,743 salaries.

See all Sotheby's salaries

Marketing Team

Marketing Team Size
168 (6% of company)
Median Career Experience
16 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
2.4M
Monthly Google Ads Budget
$44.5K
Traffic Source Mix
Search
50.7%
Direct
40%
Referral
4.8%
Social
3.6%
Paid
0.8%

Headcount Trend

Current headcount: ~3K
Sotheby's logo

SEO Content Specialist

Sotheby's · New York City, NY · On-site