Vice President, Product Marketing
Celigo
USA (Remote)
$240K/yr - $275K/yrIn-houseFull-timeSenior level12+ years exp.
4 hrs ago
SeniorProduct Marketing Manager
Los Angeles, CA (Hybrid)
$140K/yr – $175K/yrSenior Level7+ years expFull time
Posted 2 months ago
Job Summary
Own and lead go-to-market strategy, messaging, and launch execution for a product category, partnering with Product, Brand, Growth, and regional teams while shaping category narrative and tracking ROI-driven performance.
- Define GTM strategy and value propositions
- Mentor product marketing teams and coordinate cross-functional launches
Job Description
Responsibilities
- Own go-to-market strategy and messaging for a defined product line or category
- Drive a disciplined, ROI-oriented approach to launch planning and budget management within the category
- Shape category-level narrative and positioning consistent with the global messaging architecture
- Guide and support regional teams in executing launch plans effectively
- Mentor and provide guidance to product marketing managers and cross-functional partners
- Define and execute go-to-market strategy for major launches and line extensions within an assigned category
- Own positioning, messaging, and value propositions for the category, ensuring alignment with the global narrative
- Manage and report on launch budgets, balancing investment against growth objectives
- Review launch plans for scale, clarity, and expected return on investment, providing guidance to junior marketers
- Translate consumer and competitive insights into differentiated positioning recommendations
Requirements
- 7-10 years of experience in product marketing, ideally within a global technology or consumer electronics environment
- Experience owning go-to-market strategy for a product line or category
- Exposure to managing product launch budgets and investment decisions
- Strong understanding of eCommerce, including Amazon and digital retail ecosystems
- Demonstrated ability to influence cross-functional stakeholders across Product, Brand, and Commercial teams
- Experience mentoring or informally leading junior marketers
- Strong expertise in product positioning, storytelling, and go-to-market execution
- Data-driven mindset with a strong focus on performance and outcomes
Signal & Strand
In a world of noise, we find the signal — the pulse of potential. We weave the strands of talent, vision, and purpose into organizations that endure. Blending intelligence with intuition, we honor the human art of connection at the heart of every great company.
Founded in 2025
Salaries
Posted range
$140K/yr – $175K/yr
Taken straight from the job posting.
The middle of this range ($158K) is in line with the median base salary for Senior Product Marketing Manager roles in the United States ($161K).
Senior Product Marketing Manager median pay in the United States
Most pay falls between $135K and $179K. Based on 210 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
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