Responsibilities

• unify our global brand narrative and accelerate hyper-growth across a complex, multi-entity fintech ecosystem.
• You are not just a brand storyteller; you are a revenue driver who will partner intimately with Product to bake marketing into the user experience and with Sales to compress the lead-to-close cycle.
• Unified Brand Architecture: Architect and own the North brand architecture, establishing positioning and messaging frameworks that unify the brand narrative across a complex, multi-entity ecosystem and deliver a consistent experience for all key audiences (merchants, partners, and developers).
• Product-Marketing Integration: Lead the GTM function for frequent feature launches. You will bridge the gap between "what we build" and "why it matters," driving adoption of high-margin secondary products (FX, Fraud Modules) within the existing client base.
• AI-First Demand Gen: Architect a sophisticated, AI-driven engine. This includes moving beyond traditional SEO into GEO/AEO (Generative/Answer Engine Optimization) to ensure North is the "first-choice" answer in an AI-driven search world.
• Revenue Operations (RevOps) Synergy: Partner with Sales leadership to manage the "Integrated Revenue Org." You will be held accountable for Sales Velocity and the quality of the top-of-funnel pipeline.

Requirements

• Scale & Experience: 15+ years of progressive marketing leadership. You have successfully managed rebrands or marketing functions at an $800M+ scale.
• Fintech & Payments Fluency: Deep, non-negotiable understanding of the payments landscape, eCommerce, and regulated financial environments.
• Financial & Technical Acumen: Expert in attribution modeling, LTV:CAC ratios, and budget management. You don’t just spend money; you allocate capital to the highest-yielding channels.
• Operational Agility: Proven ability to lead through ambiguity and rapid pivots. You are a "Player-Coach" who can set a 3-year vision but also dive into HubSpot or Google Analytics when the team needs a technical steer.

Preferred

• Travel requirements: 20%
• License and certification requirements: CPP preferred

Benefits

• Medical, Dental, & Vision Coverage
• Flexible Paid Time Off
• 401(k) + Match
• Mental Health Support & Well-Being Program
• Paid Maternity & Paternity Leave
• Education Assistance
• Company-funded Lifestyle Spending Account