Senior Vice President, Marketing

Responsibilities

• Marketing Strategy & Business Growth
• Develop and execute annual and quarterly marketing plans aligned with company priorities, market opportunities and available resources.
• Advance initiatives supporting listing acquisition, agent recruiting and retention, consumer engagement, market share and essential services adoption.
• Define objectives, timelines, ownership and performance measures; report progress and adjust programs based on results.
• Brand Strategy & Stewardship
• Implement and maintain a consistent Howard Hanna brand identity and messaging across markets, business lines and customer touchpoints.
• Lead brand activation through advertising, digital channels, signage, offices, recruiting, events and agent marketing, balancing enterprise standards with local relevance.
• Communications, Content & Reputation
• Partner with communications leadership on internal and external communications, public relations, executive messaging and reputation management.
• Ensure clear, timely communications supporting business priorities, acquisitions, market expansion and organizational change.

Requirements

• Bachelor’s degree in marketing, business, communications or a related field; advanced degree a plus.

Preferred

• Advanced degree a plus.