Account Manager - Influencer Marketing
TommieTest
Boston, NY (Remote)
$90K/yr - $105K/yrIn-houseFull-timeMid level3+ years exp.
2 days ago
Senior Vice President, Influencer Strategy
New York City, NY (On-site)
$152K/yr – $215K/yrSenior Level9+ years expFull time
Posted 7 weeks ago
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Job Summary
Own influencer strategy and program execution at scale, driving measurable outcomes through creator partnerships, tech-enabled measurement, and governance across North America.
- Lead cross-functional influencer programs with Strategy, Creative, Analytics, Paid Media, and Client Experience to shape strategy and delivery.
- Champion influencer tech adoption, AI-powered measurement, and governance to standardize tools and reporting.
- Coach and scale the influencer practice, aligning regional teams, defining playbooks, and ensuring risk management for enterprise clients.
Job Description
Responsibilities
- Serve as a trusted advisor to senior-level and C-suite clients, providing strategic counsel on influencer marketing programs, creator partnerships, talent management, compensation structures, measurement frameworks, and risk management.
- Develop a deep understanding of client businesses, audiences, competitive landscapes, and growth objectives to create impactful influencer strategies that drive measurable outcomes.
- Lead the creation and execution of integrated influencer and creator programs in partnership with Strategy, Creative, Analytics, Paid Media, and Client Experience teams.
- Provide executive-level recommendations and thought leadership on emerging trends, platform developments, AI applications, and creator economy innovations.
- Act as senior escalation point for complex influencer engagements, ensuring best-in-class client service and program delivery.
- Serve as the lead for influencer marketing technology, AI-powered solutions, measurement platforms, and operational tools.
- Develop and execute a strategic roadmap for influencer technology adoption, optimization, and governance across the network.
- Partner with regional leaders and specialty teams to evaluate, implement, and scale best-in-class influencer tools, platforms, and workflows.
- Act as the primary subject matter expert on influencer technology, AI applications, creator analytics, and measurement innovation.
- Drive standardization of influencer tools, reporting methodologies, operational processes, and measurement frameworks across North America.
Weber Shandwick
Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured. Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms
Traffic Signals
Monthly Visitors
74.1K
Traffic Source Mix
Search
36%
Direct
46.1%
Referral
5.6%
Social
11.7%
Paid
0.4%
Headcount Trend
Current headcount: ~4.4K
Marketing Team
Marketing Team Size
882 (20% of company)
Median Career Experience
14 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
36
People
Marketing Leadership
Anisha Ahluwalia
Global Chief Marketing Officer
At the company for 10 years 5 months
Caren Oppenheim
Senior Vice President, Brand Content Strategy
At the company for 4 years 1 month
Hee Suk Ko
Vice President, Business Marketing
At the company for 9 years 7 months
Dov Hoffman
Vice President, B2B Marketing
At the company for 3 years 11 months
