Responsibilities

• Testing new ideas and hypotheses to maximize results.
• Refining and executing strategies for daily campaign optimization.
• Monitoring creative trends and extracting new ideas from research.
• Analyzing campaign performance hourly, daily, weekly, and monthly, and flagging key trends or anomalies.
• Tracking and managing the Meta source.
• Optimizing campaigns based on CPA and ROAS results.
• Collaborating with team members on campaign execution and planning.

Requirements

• 1.5+ years of experience with Meta Ads.
• Experience managing budgets of $500k+ per month.
• Advanced knowledge of Google Sheets.
• Strong understanding of marketing terms.
• English proficiency at B2 level.
• Strong organizational and time-management skills.
• Experience managing global campaigns, with strong knowledge of targeting options and audience management.
• Ability to quickly identify, react to, and resolve issues within tight timeframes.
• Strong analytical skills to evaluate performance reports and structure campaigns by region, age, gender, and audience segments.
• Solid understanding of key performance metrics, including CPA, ROAS, CPC, and CPM.
• Solid knowledge of Meta policies and guidelines relevant to the applicable industry.

Preferred

• Bachelor’s or higher degree in Marketing or Business.
• Experience with other advertising platforms, such as Snapchat, Pinterest, and Quora.

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0