Drive mobile user acquisition and optimize app campaigns across Google, Meta, TikTok, and more to maximize installs and LTV.

Responsibilities

• Plan, launch, and optimize mobile user acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, and other advertising platforms
• Manage campaign budgets and continuously improve performance metrics such as CPI, CPA, ROAS, CTR, CVR, and LTV
• Analyze campaign data and mobile attribution reports to identify opportunities for growth and optimization
• Run structured A B tests across creatives, audiences, bidding strategies, and campaign structures
• Work closely with the creative team to test new ad creatives and improve install and conversion performance
• Support mobile app clients with campaign strategy, optimization, and performance insights
• Identify opportunities to improve conversion rates and user funnel performance
• Collaborate with the team to improve campaign tracking, attribution setup, and performance reporting

Requirements

• Strong hands on experience running paid acquisition campaigns for mobile apps
• Deep understanding of mobile attribution, conversion tracking, and in app event optimization
• Experience managing campaigns on Google Ads, Meta Ads, TikTok Ads, and other mobile advertising platforms
• Experience working with mobile measurement partners such as AppsFlyer, Adjust, Branch, or similar tools
• Strong analytical mindset and ability to make decisions based on data
• Experience running structured A B testing and performance experiments
• Ability to manage campaigns independently without constant supervision
• Highly motivated and comfortable working in a fast moving startup environment

Preferred

• Experience scaling mobile user acquisition campaigns with significant budgets
• Experience working with gaming, subscription apps, or consumer mobile products
• Experience building dashboards or analyzing campaign performance using analytics tools
• Experience working closely with creative teams to iterate on high performing ads
• Experience with App Store Optimization (ASO) strategies and app store performance analysis