Responsibilities

• Key driver of the health and performance of the Digital Content, Media & Communications vertical; you will support the general management of the vertical.
• Define and drive key elements of the global commercial strategy for the vertical. All strategies and initiatives should support the definition of where, with whom, what, when and how to sell to merchants. Your strategies will account for market nuances to ensure commercial teams can execute flawlessly.
• Be an SME for the vertical. You can speak intelligently about the space with the most strategic customers and you can champion the right initiatives internally.
• Analyze vertical specific customer behavior to identify opportunities for product and service innovation and differentiation.
• As the voice of customer for the vertical, work closely with our Product teams to champion the vertical by:
• - Providing vertical trends, opportunities and customer pain points to inform needs as input to product prioritization
• - Inform product pricing strategies and packaging strategies to maximize profitability and market share within the vertical
• - Providing the vertical nuance to global commercial enablement
• Develop and maintain customer segmentation to identify and pursue opportunities for revenue growth and market expansion.
• Inform vertical and broader Adyen strategies with the latest industry trends, emerging technologies, and regulatory changes that may impact the vertical, and proactively identify strategic opportunities or risks.

Requirements

• 7+ years of experience in Digital Content or related industries
• You are passionate about the Digital Content space and the success of our customers in this vertical. You are customer-centric at your core
• Have a strong ability to develop winning strategies in the vertical and can navigate / tackle current blockers
• Experience and passion for GTM strategy & execution
• Can package various customer feedback into tangible, data-driven business cases that will drive influence
• Strong communicator, comfortable presenting to senior stakeholders and representing the company publicly at industry events.
• Ability to navigate ambiguity and thrive in a fast-paced environment
• Available to travel up to 25% of the time, including internationally