Senior Strategist, SEO Content

Responsibilities

• Category & Taxonomy Optimization
• Monitor and continue to refine Macy’s category taxonomy to ensure structures support both SEO and customer experience.
• Partner with Site Merchandising and UX to shape naming conventions, categorization logic, and hierarchy improvements.
• Optimize category titles, descriptions, metadata, and content hierarchy across L1–L6 pages.
• Identify redundancies, misalignments, or content gaps within taxonomy and propose scalable solutions.
• Internal Linking & Navigation
• Develop internal linking strategies that improve crawlability, category authority, and customer pathways.
• Partner with Product & UX to ensure navigational components (fly-outs, filters, breadcrumbs, scrolly-cats, etc.) reinforce SEO best practices.
• Analyze crawl paths, index patterns, and navigational signals to recommend architectural updates.
• Category-Level Content Optimization

Requirements

• 3–5 plus years of SEO experience focused on site structure, taxonomy, category optimization, or large-scale content ecosystems.
• Strong understanding of technical and content SEO principles, including crawl/index behavior, metadata strategy, internal linking, and taxonomy.
• Hands-on experience with enterprise SEO tools such as Botify, Screaming Frog, SEMrush, Adobe Analytics, GSC, Looker, or similar platforms.
• Ability to synthesize data into insights, create clear recommendations, and influence cross-functional partners.
• Strong writing and editing skills for category-level content blocks (NOT editorial articles).
• Comfortable influencing partners across Site Merchandising, UX, Product Management, and Engineering.
• Highly organized with the ability to manage multiple projects, priorities, and stakeholders in a fast-moving environment.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule, including days, evenings, weekends, and holidays, based on department and company needs.

Benefits

• - Merchandise discounts
• - Performance-based incentives
• - Annual merit review
• - Employee Assistance Program with mental health counseling and legal/financial advice
• - Tuition reimbursement
• - Access the full menu of benefits offerings here.