Responsibilities

• Lead the development of social-first brand, content, channel and campaign strategies rooted in audience behavior, cultural insight and business objectives.
• Partner cross-functionally with Creative, Account, Influencer and Production teams to translate strategy into clear, inspiring direction for the work.
• Serve as a strategic partner to clients and teams, bringing proactive POVs, identifying opportunities and challenging teams to make the work more relevant, distinctive and effective.
• Turn audience research, cultural trends, social listening and performance data into actionable insights and strategic opportunities.
• Develop social and content strategies that define the audience, brand role, channel roles, content territories and principles that guide execution and connect to client business goals.
• Identify cultural, behavioral and platform shifts that create new opportunities for brands to participate meaningfully on social.
• Craft clear, inspiring creative briefs that give teams a strategic springboard.
• Partner with key stakeholders to define research needs, KPIs and measurement frameworks, translating performance into strategic learnings and recommendations.
• Review campaign and ongoing performance to identify broader patterns and opportunities to evolve strategy over time.
• Partner closely with Creative to turn strategic insights into social-first creative territories, platforms and ideas.

Requirements

• 5-8 years of client-facing social strategy and/or social media management experience in a creative agency setting
• Strong experience in brief writing, and building strategic frameworks + narratives
• Strong experience in social listening/social-first research, audience research, trend forecasting, and cultural analysis
• Experience with and interest in social platforms including TikTok, Meta, YouTube, Pinterest, Reddit, etc.
• Experience with data, analytics and content reporting
• Strong copywriting and ideation skills
• Passion for client services and cross-functional collaboration
• Multi-tasker, comfortable managing multiple projects simultaneously in an agency environment
• Leadership ability, able to guide and empower teams and clients to achieve goals with bold thinking
• Proactive self-starter with finger on the pulse of new innovations and opportunities