Senior Brand Strategist

Responsibilities

• Build what's next. Own and evolve BILL's brand strategy, architecture, positioning, and core narratives to strengthen differentiation and shape how we show up in the market.
• Drive brand-defining work. Partner with Creative, Product Marketing, and Growth to shape the strategy behind major campaigns, launches, and moments that influence how people see and experience BILL.
• Find opportunities others miss. Use customer research, market trends, and competitive insights to uncover new ways to build relevance, strengthen our position, and stand apart.
• Sharpen our point of view. Partner with Communications and Social to bring our brand narrative to life through thought leadership, executive storytelling, and social channels.
• Raise the creative bar. Bring a strong strategic perspective to briefs, concepts, and campaigns. Challenge assumptions, champion great ideas, and push for stronger work.
• Make the brand easy to build on. Create practical guidelines and frameworks that give teams the clarity and confidence to bring our brand to life.
• Connect brand to business impact. Partner with Insights and Analytics to measure brand health and demonstrate how brand investments contribute to business growth.

Requirements

• Significant experience building and evolving brands, ideally in B2B tech, fintech, or SaaS
• A track record of shaping brand strategy, positioning, architecture, and differentiation, with examples of how your work influenced the market
• Experience translating brand strategy into major campaigns, launches, and creative work that drives results
• Strong instincts for what makes a brand distinctive, relevant, and memorable, paired with the ability to spot opportunities and challenge conventional thinking
• Experience using customer research, market intelligence, and competitive insights to inform strategy
• Strong creative partnership skills, including the ability to write compelling briefs, inspire great work, and give actionable feedback
• The ability to simplify complexity, build alignment, and influence senior leaders and cross-functional teams

Preferred

• Experience in fintech, payments, accounting, or adjacent B2B domains is a plus, not a requirement

Benefits

• BILL covers the majority of your medical, dental, and vision premiums, and that includes your dependents.
• HSA & FSA accounts
• Life Insurance, Long & Short-term disability coverage
• Mental Wellbeing & Employee Assistance Program (EAP)
• 10 company holidays, 2 floating holidays and flexible time off
• Employee Stock Purchase Program with employee discounts
• Employee recognition and referral programs
• and much more