Senior Strategist, Integrated Strategy

Responsibilities

• Lead qualitative research, from quick cultural inputs to deeper exploratory studies.
• Develop clear, inspiring creative briefs and guide others in doing the same, translating audience insights and business priorities into actionable creative opportunities.
• Build brand frameworks, integrated communications plans, and consumer journeys.
• Define clear communications jobs to be done and channel roles across paid, owned, earned, social, digital, and in-store experiences, working with media and other specialist partners.
• Synthesize signals across data, culture, and category to give creative and client teams a clear point of view on what matters to people and how the brand can respond.
• Surface new growth opportunities and strategic value for creative and brand teams.
• Guide multi‑disciplinary teams in measurement and learning agendas.
• Provide thought leadership on culture, human behavior, and category dynamics.
• Build strong knowledge of the client’s business and competitive landscape
• Thoughtfully apply AI to sharpen strategy, speed insights, and improve output quality—while preserving a strong strategic POV and human judgment.

Requirements

• 4+ years experience developing integrated brand and communications strategies
• Proven track record of strong, consistent strategic ideas
• Deep understanding of how brands earn attention and trust across digital, social, and real-world experiences
• High standard for clarity, craft, and detail
• Strong storytelling and presentation skills, with the ability to make strategic thinking clear and compelling for creative teams and clients
• Ability to simplify complex challenges for varied audiences
• Curious, culturally informed, insight-driven; seeks out what they don’t know as much as they build on what they do
• Experience with qualitative research, social listening, trend analysis, audience data, and related tools
• Ability to map consumer journeys, define communications tasks, and identify how channels work together to influence behavior
• Seen as a trusted partner to mid‑senior clients and a supportive mentor to juniors

Preferred

• Experience in retail, health and wellness, pharmacy, or CPG is a plus

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.