Senior Specialist, Media StrategyNew New York, NY

Responsibilities

• Media Strategy
• Support the development of cross-channel strategy & planning for media accounts both externally and internally
• Develop a deep understanding of clients’ business goals, marketing objectives and competitive constraints for the purpose of creating agency media planning outputs
• Collaborate with data science and channel leads who are responsible for driving campaign performance goals through the application of scientific methods and technology
• Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
• Maintain internal and external status documents, and walk teams through weekly status meetings
• Ability to analyze the media landscape, such as competitive insights, audience definitions, and media consumption behaviors that lead into media plan implications
• Client Relations
• Support assigned aspects of client relationships
• Account Management

Requirements

• 2-4 years of media planning experience; agency experience preferred
• Broad knowledge of the overall media landscape, consumer behavior and media consumption with the ability to pull competitive reporting and target insights using media research/reporting resources
• Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting
• Curious mindset with strong critical thinking skills needed to solve diverse business challenges
• Experience working with clients, vendors or suppliers with the ability to develop trusted relationships
• Superb communication and developing presentation skills
• Ability to work collaboratively in a cross-functional environment (internally & externally)
• Desire to be a hands-on multi-tasker that thrives in a fast-paced environment
• A data-driven approach, leveraging insights to develop strategy and define measurement
• Strong proficiency in Google Suite with keen attention to detail

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave