Senior Specialist - Marketing (Construction)

Responsibilities

• Owns end to end execution of assigned marketing programs, campaigns, or channels.
• Translates objectives into briefs, plans, workflows, and deliverables.
• Produces high quality assets and program outputs with minimal oversight.
• Monitors performance, KPIs, and customer engagement; identifies optimization opportunities.
• Synthesizes data, research, and insights into actionable recommendations.
• Leads agency and vendor execution within defined scope.
• Coaches and reviews work of Coordinators and Specialists to ensure quality and consistency.
• Flags risks and recommends mitigation strategies to Managers or Senior Managers.
• Coordinate with key contacts for implementation and communication of sales promotions and marketing campaigns from concept development to execution, including development of marketing collateral such as social and digital campaigns, as well as traditional marketing such as direct mailers, brochures, flyers, catalog pages, etc.
• Conceive, guide and manage multiple campaigns and projects within a fast-paced environment, while acting as a brand ambassador and ensuring strong, visible and profitable working relationships between all of the business functions.

Requirements

• Bachelor’s Degree - Marketing, Communications, Business, or related field or equivalent education and experience required.
• Master's Degree - Marketing, Communications, Business, or related field preferred.
• 4–6 years of progressive marketing experience preferably in Fortune 500 company.
• Demonstrated ownership of complex programs or channels with measurable impact.
• Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s) preferred.
• Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the “big picture” preferred.
• Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, PowerPoint), working knowledge and at least basic- to intermediate-level HTML or WordPress skills preferred.
• Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction.
• Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.
• Strong analytical skills and ability to translate data into actionable insights.

Benefits

• benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans. Additional details about benefits are available here .