Senior Specialist, Global Social & Content Marketing

Responsibilities

• Shape and execute our global social strategy: Help evolve We.’s paid and organic social strategy, initially focused on LinkedIn, ensuring a consistent global approach while supporting regional priorities and opportunities.
• Create great social-first content: Turn We.’s people, thinking, work and culture into distinctive video, audio and written content that drives engagement and traffic.
• Lead video storytelling: Develop concepts, capture and/or direct content, interview leaders and subject matter experts, and create engaging short-form video optimized for social.
• Grow our LinkedIn presence: Develop programming and content that builds We.’s audience, increases engagement and creates a more distinctive agency presence globally.
• Connect paid and organic: Use paid social to amplify priority content, reach key audiences and increase the impact of high-performing organic content.
• Support executive thought leadership: Help leaders across our global business translate their expertise and perspectives into authentic, engaging social content.
• Use AI to work smarter: Apply AI across research, ideation, scripting, editing, repurposing and optimization, continually exploring new ways to improve the quality and effectiveness of our content.
• Learn and optimize: Use social and website performance data to understand what resonates across audiences and markets, experiment with new approaches and continually improve performance.
• The role will be based in the U.S. with a global remit, working closely with colleagues and leaders across North America, EMEA and APAC. This will require flexibility to collaborate and provide support across multiple time zones.

Requirements

• 3-5 years of experience in social media, content or digital marketing, ideally within a global organization and/or agency environment.
• Exceptional video storytelling and content creation skills, with experience taking social-first video from concept through execution.
• Strong writer and storyteller with the ability to turn complex ideas into simple, compelling and human content.
• Hands-on experience with organic and paid social, ideally with deep familiarity with LinkedIn.
• Strong working knowledge of AI tools and best practices and how they can improve social and content marketing.
• Experience working across markets, cultures and time zones, with the ability to balance global consistency with local relevance.
• Highly self-directed, curious and resourceful — a quick learner who can spot opportunities and make things happen.

Benefits

• Comprehensive benefits program including medical, dental, and vision coverage
• Pretax accounts including HSA (company match), Medical & Dependent Care FSA
• Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
• Short & Long-Term Disability, paid by company
• Parental Leave, up to 12 weeks for birthing and non-birthing parent
• Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
• Community Engagement, up to 24 hours
• Bi-annual Wellness Credits, up to $300 per year
• Support with home office equipment
• Monthly Technology Credit (to offset internet / phone costs)