Responsibilities

• Execute and optimize multi-channel demand generation campaigns using marketing automation, data segmentation, and behavioral targeting to drive measurable engagement and pipeline growth.
• Collaborate with the Adobe Engine teams to ensure campaign activations align with automated journeys, personalization strategies, and data-governance best practices.
• Manage audience segmentation and lifecycle workflows across Adobe Journey Optimizer (AJO), Marketo, and Salesforce to ensure seamless targeting, lead flow, and data integrity.
• Develop, test, and deploy campaign assets (emails, landing pages, forms, automations) with precision and alignment to brand and audience standards.
• Partner with Revenue Enablement and Analytics teams to share insights, improve lead quality, and close the feedback loop between marketing performance and sales results.
• Analyze campaign and audience performance data to identify optimization opportunities, create reports, and deliver actionable insights to stakeholders.
• Build and maintain integrations between marketing technology systems (Adobe Experience Cloud, Salesforce, etc.) to streamline workflows and enhance data accuracy.
• Support ABM and intent-based initiatives through audience selection, dynamic personalization, and reporting.
• Contribute to post-campaign reviews by documenting learnings, performance outcomes, and improvement recommendations across the Pod.
• Leverage AI and automation tools to improve targeting, content delivery, and campaign efficiency.

Requirements

• Bachelor’s degree in business administration, marketing, or relevant equivalent experience in lieu of degree.
• Five (5) or more years of experience in demand generation, account-based marketing or digital marketing.
• Certifications in the Adobe Experience tools are a plus.
• Deep understanding of marketing automation operations, including workflow design, audience segmentation, and data management.
• Demonstrated ability to collaborate cross-functionally with Adobe Engine, Sales, and Analytics teams to ensure campaigns, data, and reporting are fully integrated.
• Proficiency in Adobe Experience Cloud (AJO, Marketo), Salesforce, and analytics tools to execute and measure campaigns across multiple touchpoints.
• Analytical and data-curious mindset, with the ability to interpret campaign results and recommend optimizations that drive conversion and ROI.
• Experience supporting account-based and intent-driven marketing initiatives through personalization and audience targeting.
• Strong project management and prioritization skills; capable of managing concurrent programs with accuracy and attention to detail.
• Excellent collaboration and communication skills, with the ability to translate technical processes into clear business insights.

Preferred

• Certifications in the Adobe Experience tools are a plus.

Benefits

• professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.