Responsibilities

• Own the paid program end to end. LinkedIn first, then whatever else earns its budget.
• Run the ABM motion against our target account universe of roughly 900 accounts across cyber, HCM, fintech, healthcare, legal and staffing.
• Fix and then own attribution in HubSpot so every dollar maps to pipeline.
• Build the lifecycle and nurture email program, including re-engagement and close-lost.
• Improve conversion on avarra.ai and on the interactive product experience we send buyers to.
• Partner with the three AEs and the SDR on what actually converts, and change the program based on what they tell you.
• Report pipeline contribution weekly against the model, with real numbers and no spin.

Requirements

• Five or more years in demand gen at a B2B SaaS company, with at least two running paid yourself rather than briefing an agency.
• Deep HubSpot. You can build the workflows, fix the attribution and pull the report without asking for help.
• A track record you can describe in pipeline and CAC, not impressions and MQLs.
• Comfort selling to revenue leaders. Our buyers are CROs, VPs of Sales and heads of revenue operations.
• Willingness to be wrong out loud. We challenge ideas directly and change our minds fast.

Preferred

• You have run demand gen at a company between Series A and Series B and remember what that felt like.
• Experience with ABM platforms, ZoomInfo or Clay.
• You have marketed an AI product to a skeptical audience.