Senior Specialist, CRM Marketing

Responsibilities

• Assist in setting the strategic direction of email marketing programs for Brother’s B2B & B2C Sales Divisions.
• Take ownership of and manage day-to-day project initiation, briefing, creative proofing, execution, and deployment for assigned Sales Division's email marketing initiatives, using a marketing automation solution.
• Create email and SMS campaign audience criteria through filtered data extensions and SQL, lead scoring, and dynamic content targeting.
• Collaborate with the various business units as well as internal team members.
• Set up, configure, and deploy SMS and push notifications, ensuring timely and targeted delivery to drive customer engagement and conversions.
• Ensure email, SMS/Push campaigns comply with all appropriate legal regulations.
• Analyze marketing campaign performance and make creative or strategic optimization recommendations to Marketing.
• Review and report on campaign results and KPIs, drawing insights that will continuously enhance channel performance.
• Initiate and track A/B testing programs designed to improve the user email experience through KPI data and trend analysis.
• Review web analytics and email performance data to drive marketing decisions based on customer interactions, online behavior, and conversion data, working with Marketing teams as well as other stakeholders.

Requirements

• Bachelor's Degree (or equivalent experience) in Marketing, Business, Communications, or related field preferred
• Minimum 5 Years
• Experience in corporate email marketing, overseeing the development of B2C and/or B2B programs, including cross-functional work and hands-on experience with email execution, campaign management, content & design through marketing automation platforms and/or email service providers
• Minimum 1 Year
• Experience front-end development through WYSIWYG Editors, with basic knowledge of HTML/CSS working in a large corporate environment
• Knowledge of working in an email service provider platform, working with email, managing campaigns, content, & designs
• Understanding of APIs and data integrations between platforms
• Knowledge of responsive design and automation emails, including good HTML and testing/validation skills
• Knowledge of troubleshooting cross-browser/mobile compatibility issues
• Knowledge of e-campaign best practices including HTML responsive coding, formatting, tracking, A/B testing, and reporting

Benefits

• We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment.
• Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately.
• Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs.