Senior Specialist, Content

Responsibilities

• Research, write, and edit promotional content for websites, brochures, email campaigns, newsletters, and other digital and print materials.
• Produce stories and profiles that elevate RFU’s brand and mission by highlighting students, faculty, alumni, and research initiatives.
• Maintain a consistent brand voice and tone across all content, aligning with institutional messaging and editorial standards.
• Adapt content for segmented audiences and marketing channels, supporting both awareness and lead generation goals.
• Collaborate with the Director of Content Strategy, the communications team and broader marketing team to develop storytelling strategies that support strategic campaigns for student recruitment and institutional initiatives.
• Contribute to the creation and execution of integrated marketing campaigns by developing content frameworks, messaging, and copy.
• Conduct interviews with faculty, staff, and students to gather accurate and compelling content.
• Liaise with academic and administrative departments to ensure content accuracy and relevance.

Requirements

• Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.
• 3–5 years of professional writing experience, preferably in higher education, healthcare, nonprofit, or mission- driven organizations
• Strong writing, editing, and storytelling skills with a portfolio that demonstrates versatility across formats and audiences.
• Working knowledge of SEO, content marketing, and editorial best practices.
• Excellent organizational and project management skills.
• Ability to synthesize complex information into accessible, audience-centered content.
• Must achieve satisfactory results from a background check

Preferred

• Familiarity with AP Style or similar editorial style guides.
• Understanding of accessibility standards for digital content (WCAG).
• Experience with Google Analytics, Google Search Console, or other content performance tools.
• Background in health sciences, STEM, or academic environments is a plus.

Benefits

• Our generous benefits package includes medical, dental, and vision plans; paid parental leave; short term and long term disability plans; life insurance; flexible spending accounts; and a 403(b) retirement plan which includes a 8% employer contribution after 2 years of service. RFU is committed to employee wellbeing and work-life balance. Full time staff are eligible for 3 weeks of vacation/ personal leave, 15 sick days, and 9 paid holidays, paid winter break, plus two floating holidays.