SENIOR SOCIAL MEDIA SPECIALIST

Responsibilities

• Oversee social media activity across all Sames Auto Group dealerships and affiliated brands to ensure consistency with established company standards.
• Monitor content created and published by dealership personnel, including Sales Managers, Sales Consultants, and other authorized employees.
• Review dealership social media posts, promotional content, advertisements, and customer-facing communications for compliance with company policies, manufacturer requirements, and applicable advertising regulations.
• Establish and communicate social media guidelines, content standards, and best practices for dealership personnel.
• Coordinate with General Managers and dealership leadership to address content that does not meet company standards.
• Identify inappropriate, inaccurate, misleading, or noncompliant content and coordinate necessary corrections or removal.
• Ensure dealership social media accounts maintain consistent branding, approved messaging, and professional presentation.
• Maintain visibility into official dealership social media accounts and monitor activity to identify potential compliance or reputation concerns.
• Assist in developing procedures for approving, publishing, and monitoring dealership-generated content.
• Provide guidance and recommendations to dealership personnel regarding appropriate social media practices.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field preferred. Candidates without a degree should provide a portfolio, relevant certifications, or completed coursework.
• Minimum of five years of combined experience in social media marketing, content creation, copywriting, or digital marketing.
• Advanced proficiency in Facebook, Instagram, TikTok, Pinterest, X, and LinkedIn.
• Proficiency in Adobe Illustrator, Photoshop, Lightroom, and social media management tools such as Sprout Social and Meta Business Suite.
• Strong understanding of social media strategies, content creation, community management, SEO, Google Analytics, and performance reporting.
• Knowledge of FTC advertising regulations, manufacturer guidelines, and social media compliance requirements.
• Experience overseeing multiple social media accounts while maintaining consistent branding, messaging, and content quality.
• Ability to develop and deliver social media training, provide guidance, and coach dealership personnel on best practices and compliance requirements.
• Excellent written and verbal communication skills, including strong copywriting, editing, and presentation abilities.
• Strong organizational skills, attention to detail, and ability to manage multiple projects, accounts, and deadlines.