Senior Social Media Manager

Responsibilities

• Own Glean's always-on content calendar and organic social strategy across LinkedIn, X, Instagram, TikTok, and YouTube, aligned to our content pillars: educate, celebrate, and inspire the use of Glean's Work AI platform.
• Create and edit lightweight, platform-native multimedia content - including short-form video, clips, graphics, and other social-first assets - using tools such as Capcut, Canva, or other.
• Manage executive social media presence for Glean's CEO and other company spokespeople — ghostwriting, scheduling, and coordinating posts that tie technical and company narratives to the broader Work AI story.
• Lead live social coverage for major company moments, including product launches, Monthly Drops, and flagship events (e.g., Glean:GO), publishing and amplifying content in real time across channels.
• Own and scale Glean's employee advocacy program (currently run via Oktopost) — onboarding and training advocates, curating ready-to-share content, managing the licensing/vendor relationship and renewals, and reporting on reach, engagement, and pipeline attribution (in partnership with Sales/SFDC).
• Build and run a technical social-listening and rapid-response motion (e.g., a "Glean Gurus"-style program) with R&D and PMM, surfacing and engaging in relevant conversations on X, Reddit, and other technical forums.
• Partner with Sales and Sales Enablement to train employees on social best practices and personal branding, and run onboarding sessions on how to engage safely and effectively on behalf of the brand.
• Manage relationships with outside agencies or contractors supporting content production, cross-posting, and coverage during high-volume periods.
• Track and report on social performance (reach, engagement, follower growth, and pipeline/revenue influence) and translate insights into content and channel strategy recommendations.
• Monitor brand sentiment and competitive conversation, applying sound judgment on when and how to engage, and act as a first line of defense on social-related reputational risk.

Requirements

• 6+ years of experience managing organic social media for a B2B or enterprise technology/SaaS brand, ideally with direct ownership of a corporate LinkedIn and X presence.
• Experience managing or ghostwriting for executive social accounts, with strong instincts for voice, tone, and what's appropriate to post on a leader's behalf.
• Experience running or scaling an employee advocacy or social amplification program (e.g., Oktopost, EveryoneSocial, GaggleAMP) with measurable results.
• Comfort operating in real time — live-posting events, responding quickly to trending conversations, and making fast, sound judgment calls under time pressure.
• Strong writing skills and an editorial eye, with the ability to translate technical or dense product content into clear, platform-native copy.
• A data-driven approach to social, with experience using analytics tools to measure performance and tie social activity to pipeline or business outcomes.
• Experience partnering cross-functionally with Communications, PR, Product Marketing, Sales, and Engineering/R&D stakeholders.
• Strong technical fluency, with the ability to quickly understand complex AI, product, and engineering concepts and translate them into accurate, accessible, and compelling social content.

Preferred

• Vendor and budget management experience (agencies, social tooling contracts) is a plus.