Senior Regional Marketing Manager

Responsibilities

• Developing and leading an integrated California regional marketing and business development strategy, establishing clear goals, priorities, target audiences, measures of success, and accountability for execution.
• Serving as a trusted advisor to office partners-in-charge and attorney leaders on regional marketing, business development, client development, and profile-raising priorities.
• Identifying opportunities across offices, practices, industries, clients, and attorney relationships to advance cross-selling, referrals, client development, lateral integration, and market-facing initiatives.
• Translating firm, office, practice, and partner priorities into focused business development plans and go-to-market initiatives, using research and data to identify opportunities, inform decisions, and track outcomes.
• Guiding client targeting, key-client expansion, strategic relationship development, lateral partner integration, and priority pursuits, including senior-level strategy and quality oversight for pitches, RFPs, and proposals.
• Developing a coordinated California profile-raising strategy and cultivating relationships with organizations, associations, referral sources, and strategic partners to strengthen Venable's visibility with priority audiences.
• Leading, coaching, and developing the Regional Marketing Specialist team while driving consistent processes, effective collaboration, information sharing, and thoughtful use of data, technology, templates, and automation.
• A bachelor's degree in a related field or education/experience equivalent required.
• A minimum of seven years of progressive marketing and/or business development experience in a law firm or similar professional services environment.
• At least three years of team management experience, including performance management, reviews, training, day-to-day supervision, and responsibility for individual and team results.

Requirements

• A bachelor's degree in a related field or education/experience equivalent required.
• A minimum of seven years of progressive marketing and/or business development experience in a law firm or similar professional services environment.
• At least three years of team management experience, including performance management, reviews, training, day-to-day supervision, and responsibility for individual and team results.
• Experience with project management and marketing technology systems, including CRM and e-marketing platforms, along with proficiency in Microsoft Office applications and the ability to quickly adopt new technologies.
• Strong analytical and critical-thinking skills, including the ability to evaluate market and marketing data, identify opportunities and challenges, draw sound conclusions, track outcomes, and improve processes and operational efficiencies.
• Exceptional written, verbal, presentation, negotiation, and interpersonal skills, with the poise, judgment, discretion, and emotional intelligence to build trusted relationships and communicate persuasively across all levels of the organization.
• A collaborative, client-focused, and results-oriented approach, with the organizational skills and adaptability to manage multiple priorities in a dynamic environment while maintaining high standards for quality, responsiveness, and service.

Benefits

• Venable’s benefits package includes medical, dental, vision, disability, life insurance, flexible spending and healthcare savings accounts, 401(k) with firm profit share, paid time off, firm paid holidays, wellness and personal advocacy programs, family planning resources and leave programs, tuition reimbursement, and more. New employees are provided a detailed orientation to the firm’s benefit offerings upon hire.