Area Marketing Director

Responsibilities

• Strategy & planning
• Build and deliver an annual marketing plan for each hotel, using the corporate planning framework, that reflects each hotel's positioning, guest segments and commercial priorities.
• Apply corporate marketing standards across brand, PR, social, programming and performance measurement, adapting them to each hotel and to Millennium brand standards.
• Localize and execute Millennium global and corporate campaigns in line with each hotel's commercial priorities, while owning property-level marketing performance.
• Monitor NYC hospitality, travel, dining, lifestyle, entertainment and consumer trends to identify new marketing and commercial opportunities.
• Commercial & digital marketing
• Partner with the on-property commercial team (Sales, Revenue Management, E-commerce and F&B) to align marketing with occupancy, revenue, direct booking and business goals.
• Lead digital marketing across paid media, search, metasearch, SEO, social, CRM, email and content, with a clear focus on conversion, direct bookings and return on investment.
• Own property-level digital campaigns for rooms and F&B, including offers, paid digital, programmatic and paid social, in coordination with E-commerce and Revenue Management.
• Brand.com, CRM & platforms

Requirements

• Bachelor’s degree in Hotel Management, Business or Marketing preferred.
• 10+ years of progressive marketing experience in hospitality, hotels, restaurants, lifestyle, travel or entertainment, including multi-property or area-level responsibility.
• Proven experience in digital marketing, social media, PR, partnerships, F&B marketing, experiential activations and agency management.
• Hands-on experience with hotel digital platforms, Brand.com, Sitecore, CRM, paid media and performance reporting, with clear commercial accountability.
• Strong commercial and analytical mindset; excellent communication, project management, negotiation and relationship-building skills.
• Deep knowledge of the New York City hospitality, dining, media, lifestyle and entertainment landscape.

Benefits

• Medical insurance, dental insurance, vision insurance, life insurance, short-term and long-term disability insurance401(k) Retirement Plan with employer matching contributions
• Paid holidays
• Paid vacation
• Paid sick leave (provided in accordance with applicable law)
• Employee assistance program (EAP)
• Educational opportunities / Tuition reimbursement
• Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law
• For Employees Based in Washington:
• 8 paid holidays per year
• Up to 20 days of paid vacation per year, based on classification and length of service