Manager, Marketing, LAC

Responsibilities

• Go-to-Market and Channel Strategy - Develop go-to-market, channel activation, and sell-out plans, in collaboration with Sales and partners, that will achieve sell-out goals in physical locations as well as in eCom environments. - Execute solid retail/reseller partner programs that can serve as the framework for promotional, pricing, and other joint initiatives with each account. Expand the reach of our marketing efforts and co-create actions to drive demand. - Drive consumer demand through several tools including: channel media, in-store displays, POS material, retailer salespeople training and incentive programs, promoter/merchandiser programs, and others. - Monitor sell-out, stock availability, and inventory rotation by account and SKU; coordinate corrective actions with Sales and Operations. - Coordinate content, creative assets, digital media, and partner communications with specialists, agencies, and corporate teams as needed, to support go-to-market priorities, channel activation, and conversion. Campaign, Project, and Budget Management - Execute the annual marketing plan, integrated project calendar, and budget across markets and channels. - Design and execute marketing campaigns, seasonal promotions, and partner initiatives to drive brand growth and sales out. Deliver these projects on time and to high-quality standards by establishing clear ownership, scopes, milestones, and success metrics. - Manage agencies and vendors against agreed deliverables, timelines, budgets, and performance expectations. - Review project delivery and budget performance regularly; implement corrective actions and conduct post-implementation reviews. Achieve an efficient test and learning capability to continuously improve ROI and future execution. - Coordinate with Finance/Credit, Sales, and Operations on promotion mechanics, approvals, funding, and processing. Product/Category Management - Analyze and optimize product lineup, product lifecycle, and pricing to improve competitiveness in each of the business areas and territories. - Lead the MSRP, street pricing monitoring and adjustment, working with Sales. - Lead the product launch process: line up, certification, product availability, channel training, partner activation, and demand generation, working with all relevant teams. - Provide product expertise and guidance and become a subject matter expert. Execute the training plan for internal and external partners. Analytics and Performance - Analyze sell-in, sell-out, inventory, pricing, and promotion data by country, channel, account, and SKU; track sales uplift, return on marketing investment against agreed targets - Align sell-out and inventory goals with Sales and Operations, using available and validated data. - Present reports to management as needed.

Requirements

• Bachelor's Degree (or equivalent experience) Business, Marketing, or related field preferred
• Minimum 7 years A combination of relevant experience spanning the following areas:
• Developing and executing go-to-market, channel, or trade marketing plans in Latin American markets.
• Driving measurable sell-out growth through retail, reseller, and eCommerce campaigns and programs.
• Overall product/category management.
• Managing multiple concurrent projects across countries, categories, budgets, and teams.
• Analyzing sales, inventory, and promotion data to improve performance
• Direct experience in Central America, the Caribbean, Colombia, or Ecuador preferred
• Languages
• Spanish

Benefits

• We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at https://mybenefits.nfp.com/Brother/2026/guidebook/ for 2026 and https://mybenefits.nfp.com/Brother/2027/guidebook/ for 2027.