Director of Regional Marketing, Americas

Responsibilities

• Own regional field marketing strategy : build and lead the plan for the US, Canada, and LATAM, with clear targets for pipeline, brand awareness, and AI product adoption. Design programs for Channel Partnerships, prospects, and existing customers across multiple industry verticals in the mid-market and small business sector, each tied to pipeline, retention, or expansion.
• Build the events strategy : design our event program, from flagship and regional events to executive experiences and partner-led activations.
• Lead customer story strategy : build a program that turns real customer results into proof points for Sales, Partnerships, and events in each market.
• Move the brand forward : turn Aircall's reputation as a trusted telco into recognition as an AI voice product through local activations, partner programs, and community presence. Bring Voice Agents and Messaging Agents to market with regional messaging and proof points that resonate with local buyers.
• Run an account-based approach : work with Sales to target priority accounts and the existing base, and design programs, including executive experiences, that drive both new business and AI expansion.
• Align the GTM team behind the plan : partner with regional Sales leadership, Sales Development, Account Management, and Partnerships so every program ties to pipeline and revenue. Equip Sales and Sales Development with the follow-up, enablement, and meeting-generation support that turns event attendance into pipeline.
• Partner with Performance Marketing, Creative, and Content : track MQL evolution with your Performance Marketing counterpart as the mix shifts away from paid search, and work with the Creative Director and content creators to produce assets that fit each market.
• Lead and develop your team : manage two direct reports, set priorities and goals, and coach them on strategy and execution.
• Own the budget : manage the field marketing budget across all three markets end to end, allocate investment where it returns the most pipeline, and report on spend and results. Select and manage the agencies, vendors, and venues that deliver events and activations, and hold them to budget and quality.
• Be data driven : set clear goals, measure ROI, and track sourced and influenced pipeline, program performance, and brand momentum. Present clear narratives to the GM, Marketing leaders, and Sales and executive leadership.

Requirements

• 10+ years in B2B marketing, with significant time in field, regional, or account-based marketing at a SaaS company.
• A track record of owning a regional plan and managing a meaningful budget (allocation, vendor spend, and ROI), and of tying programs to sourced and influenced pipeline.
• Experience managing and developing a team, and leading through cross-functional partners in performance marketing, creative, and content.
• Experience marketing across multiple regions, ideally including LATAM. Spanish or Portuguese is a plus.
• Experience marketing to channel partners as well as prospects and existing customers, ideally in mid-market and small business across multiple verticals.
• Experience building customer story programs that support pipeline and brand.
• Experience building strategy and then executing it hands-on, from plan through live programs, including local activations such as events, executive dinners, roadshows, and partner programs.
• A data-driven approach to goal setting and ROI, paired with the creativity to make local programs memorable.
• Strong partnership with Sales: comfortable working with regional sales leaders and holding programs to revenue outcomes.
• Experience marketing a technical or communications product, with a plus for AI, voice, CCaaS, or telco backgrounds.

Preferred

• Spanish or Portuguese is a plus.