Senior Marketing Executive – USA & North America

Responsibilities

• Manage the marketing activity across the USA and North America, ensuring regional campaigns align with the global marketing strategy, brand guidelines, and agreed budgets.
• Develop and manage the regional marketing activity plan in collaboration with the Head of Marketing and wider Head Office marketing team.
• Adapt global campaigns, messaging, and content for the USA and North American market, ensuring relevance to local audiences, sectors, and buyer needs.
• Work closely with regional Sales teams to align marketing activity with pipeline goals, target sectors, key accounts, and commercial priorities.
• Own and manage regional content across digital channels, including social media, blogs, newsletters, email campaigns, website updates, and promotional materials.
• Lead the planning, execution, and performance review of USA and North American email marketing, social media, webinars, trade shows, exhibitions, and promotional campaigns.
• Monitor, analyze, and report on campaign performance, website traffic, engagement, lead generation, conversion metrics, and ROI.
• Own the quality and maintenance of USA and North American CRM marketing data, ensuring customer and prospect records are accurate, up to date, well-segmented, and suitable for targeted campaigns, reliable reporting, and effective sales follow-up.
• Attend relevant USA and North American trade shows, exhibitions, and industry events to support brand awareness, lead generation, and regional market engagement.
• Coordinate and attend customer visits to capture case studies, testimonials, and video content, working with customers, Sales, and the wider marketing team to identify suitable opportunities.

Requirements

• Minimum 3-5 years’ experience in B2B marketing, with demonstrable experience owning campaigns, channels, or regional marketing activity.
• Experience working within a global or international business is highly desirable.
• Confident working within a centralized marketing strategy, brand framework, and agreed budget, while taking responsibility for regional execution and results.
• Strong understanding of B2B acquisition channels, both online and offline, and how marketing activity supports lead generation, sales pipeline, and customer engagement.
• Experience working closely with Sales teams to support regional growth, campaign follow-up, and lead conversion.
• Comfortable adapting global messaging and campaigns for local markets and audiences.
• Able to use data to evaluate marketing performance, identify opportunities, and make practical recommendations for improvement.
• A self-starter with the confidence to lead projects independently, manage competing priorities, and communicate effectively with stakeholders across different countries and time zones.
• Hands-on experience with a CRM and marketing automation platform. We use HubSpot, so prior HubSpot experience is a plus.
• Proficiency with the Microsoft Office suite (Word, Excel, PowerPoint, Outlook).

Preferred

• Experience working within a global or international business is highly desirable.
• Prior HubSpot experience is a plus.

Benefits

• 12 days of paid time off per year (increasing with tenure) plus six paid federal holidays
• Health, dental, and vision insurance through Blue Cross Blue Shield of Alabama