Senior Regional Marketing Manager (Mid-Market)

Responsibilities

• Own regional field marketing plans and targets across North America, aligning investment to the annual operating plan, mid-market priorities, and revenue goals.
• Build integrated field and account-based marketing programs with sales and marketing partners to engage priority accounts and create qualified opportunities.
• Plan and deliver regional roadshows, roundtables, virtual events, and other customer-facing programs from strategy through execution, including approximately 40% travel.
• Coordinate lead capture, follow-up workflows, and sales handoffs with demand generation, campaign, email, and marketing operations partners to support pipeline conversion.
• Equip sales teams with field kits, campaign resources, and relevant marketing assets that strengthen account engagement and help advance opportunities.
• Use campaign and pipeline performance data to assess lead quality, conversion, and return on investment, then improve program targeting and execution.
• Use AI tools with sound judgment to support day-to-day research, event planning, or campaign analysis, and verify outputs before acting on them.

Requirements

• You bring 5+ years of experience in field marketing, demand generation, or a related B2B marketing role.
• You have planned and executed regional marketing programs, including in-person and virtual events, with clear goals and follow-through.
• You have experience partnering with sales and cross-functional marketing teams to build account-based or integrated campaigns for business audiences.
• You can use campaign and pipeline metrics to assess performance, communicate what is working, and make practical improvements.
• You use AI tools to work faster and smarter in your day-to-day responsibilities, applying sound judgment to the outputs.

Benefits

• 100% remote work environment - since our founding in 2015
• Generous paid time off policy, including vacation, sick time, and paid holidays
• 12 weeks of paid parental leave
• Highly competitive and comprehensive medical, dental, and vision benefits plans
• 401(k) with a 5% contribution regardless of employee contribution
• Life and Disability insurance plans
• Stock options for all full-time employees
• One-time $500 reimbursement for building/upgrading home office
• Annual allowance for education and professional development assistance
• $75 USD/month digital reimbursement