Senior Programmatic Strategist

Responsibilities

• Build, launch, manage, and optimize the client’s programmatic campaigns in The Trade Desk and other DSPs.
• Translate campaign goals into audience, inventory, budget, bidding, and measurement decisions in partnership with the Programmatic Manager.
• Monitor pacing, delivery, and performance; investigate issues and make timely optimizations.
• Own assigned work for the client and coordinate related execution with the team.
• Apply quality checks to campaign setup, tracking, and reporting before and after launch.
• Analyze results, develop tests, and communicate findings and recommendations to internal stakeholders and the client team.
• Work closely with the Programmatic Manager and cross-functional partners to keep client work on schedule and aligned with objectives.

Requirements

• 3 years of direct, hands-on experience running programmatic campaigns in The Trade Desk and at least one other DSP.
• Ability to independently set up, troubleshoot, optimize, and report on live campaigns with limited platform training.
• Strong understanding of programmatic buying, campaign pacing, audience targeting, bidding, and performance measurement.
• Experience managing details and priorities for a client account in a fast-moving team environment.
• Clear communication skills and sound judgment when explaining performance and recommended next steps.

Benefits

• Base salary DOE
• Unlimited vacation policy
• Monthly phone/internet and food stipend
• Health insurance coverage
• Must be located in Dallas-Forth Worth for 4 days in office, 1 day remote schedule