Senior Program Manager, Digital Marketing Optimization

San Francisco, CA (Remote)

$120K/yr – $200K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end A/B test program management and scale to 150+ tests annually.

  • Own intake, prioritization, launch coordination, and results documentation for A/B tests.
  • Must-have: 8–12 years of program management experience with Agile/Scrum.
  • Standout: Plans to scale testing with cross-functional collaboration across data science, creatives, and engineering.

Job Description

Responsibilities

  • Own the end-to-end lifecycle of A/B test requests — from intake and prioritization through launch coordination and results documentation.
  • Manage the test backlog using a structured prioritization framework (e.g. PIE scoring) and ensure tests move through the pipeline on schedule.
  • Partner with Data Scientists, Creatives, and Developers to align on test populations, KPIs, runtime requirements, and launch readiness.
  • Serve as the connective tissue across workstreams to eliminate blockers and keep projects on track.
  • Run weekly stakeholder syncs, produce clear status reports, and maintain program dashboards that give client leadership real-time visibility into test velocity, backlog health, and results.
  • Manage escalation pathways for risks and blockers. Ensure the right people have the right information at the right time — from pod leads to senior stakeholder leadership.
  • Maintain living program documentation including sprint plans, intake forms, roadmaps, decision logs, and retrospective outputs.
  • Build and continuously improve operational systems that allow the program to scale toward 150+ tests annually.
  • Partner with Data Scientists and the broader Optimization team on process improvements, tooling enhancements, and knowledge management initiatives to increase program maturity over time.

Requirements

  • Bachelor's degree in Business, Operations, Marketing, Communications, or a related field.
  • PMP, CSM, or equivalent project management certification desirable.
  • Minimum 8–12 years of relevant program or project management experience.
  • Strong command of project and program management methodologies (Agile, Scrum, or similar sprint-based frameworks).
  • Experience with project tracking and workflow tools such as Jira, Confluence, Asana, or equivalents.
  • Excellent stakeholder communication skills with the ability to run effective syncs, produce clear status reports, and escalate risks proactively.
  • Ability to manage multiple workstreams simultaneously across different stages of development without losing detail.
  • Strong documentation instincts — able to produce intake forms, PRDs, decision logs, retrospectives, and living roadmaps.
  • Comfortable operating autonomously in an ambiguous environment with senior visibility.
  • Team player who enjoys collaborating across disciplines — data science, creative, engineering, and marketing.

Preferred

  • Experience in a digital marketing or A/B testing environment.
  • Familiarity with experimentation platforms such as Adobe Target or Optimizely.
  • Experience working with or alongside data science and analytics teams.
  • Prior agency or vendor-side experience supporting a large enterprise client.

Benefits

  • health, dental, vision, life insurance, and disability plans
  • eligible to participate in the Company 401(k) Plan after 30 days of employment
  • 11 paid holidays
  • 12 weeks of Parental Leave
  • free time PTO policy, allowing you the time needed for either sick time or vacation
Fractal logo

Fractal

4.2 Glassdoor

Fractal is a globally recognized Enterprise AI company with a vision to power every human decision in the enterprise. Fractal’s suite of businesses includes Asper.ai (enabling interconnected decisions for revenue growth) and Analytics Vidhya (one of the world’s largest data science communities). Fractal incubated Qure.ai, a global healthcare AI leader enhancing the rapid identification and management of tuberculosis, lung cancer, and stroke. Fractal’s dedicated AI research team is focused on foundational AI advancements, including knowledge-based foundational models, reasoning-based systems, and agentic systems. The team has launched successful products such as MarshallGoldsmith.ai, Vaidya.ai, Kalaido.ai, and the open-source reasoning model Fathom-R1-14B.Fractal currently has 5500+ employees across 18 global locations including The United States, Canada, UK, Netherlands, Ukraine, India, Singapore, South Africa, UAE, and Australia.Named Leader by Forrester Forrester Wave: Customer analytics service Q2 2025Named Leader by Everest Group Everest Group Peak Matrix Assessment 2025 for AI and Analytics ServicesGreat Place to Work 8th year running. Certifications received for India, USA, Australia, and the UK. ‘India’s Best Workplaces for Women’ for five years running by the Great Place to Work® Institute.For more information, visit fractal.ai

Founded in 2000
New York, New Mexico, USA
6.6K employees (479 in marketing)
89% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
81K
Traffic Source Mix
Search
50%
Direct
42.3%
Referral
5.4%
Social
1.6%
Paid
0.6%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
93 (1% of company)
Median Career Experience
12 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$685M
Last Raise
$172M
Secondary Market, 4 months ago

Funding History

  • Jul 2025
    Secondary Market • $172M
  • Jul 2025
    Funding Round • $5.7M
  • Jan 2022
    Private Equity Round • $360M

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