Responsibilities

• Run the launch engine
• Own execution of our tiered launch system. Tier 1 launches (six-week lead time): full launch video with shorter cuts for ads, dedicated product sub-page, dedicated emails to customers and prospects, distribution across every relevant channel, full sales enablement, and a full launch plan. Tier 2 (two-week lead time): shorter or animated launch video, dedicated email, one-pager for Sales and CS, social posts. Tier 3 (one week): dedicated customer email or inclusion in the monthly product update.
• Partner with product owners on launch dates and scope, then drive Design, Video, Support, and Sales to hit them. Multiple launches per month. No slipping.
• Write launch scripts and voiceover, brief animated and live-action video, and build the demo flows that show operators exactly what changed and why it matters.
• Build and send launch emails (hero GIFs, embedded video, benefit-led copy) to customers and prospects, plus the monthly product update roundup.
• Produce one-pagers, battlecards, and enablement for Sales and Customer Success so every rep can sell what we just shipped the day it ships.
• Translate complex platform capabilities (AI agents, payments, distribution, performance) into sharp, benefit-led narratives for operators from independent hosts to large property management companies.
• Maintain messaging frameworks and competitive positioning for WanderOS and keep them current as the product moves.
• Create top and mid-funnel content: landing pages, case studies, webinars, email nurtures, and customer stories that fill the operator pipeline.
• Own product communications to existing operators: release notes, feature spotlights, in-app messaging, and changelogs that drive feature adoption and expansion.

Requirements

• 6+ years in product marketing, ideally in B2B SaaS, travel tech, or property management software.
• You have shipped a lot of launches and you can point to the adoption and pipeline they drove.
• Exceptional writer. Scripts, emails, one-pagers, landing pages: all clear, all compelling, all fast.
• Comfortable with video production briefs, design collaboration in Figma, and email tooling (HubSpot a plus).
• Analytical: segmentation, funnel analysis, A/B testing, product analytics.
• Hardcore work ethic. You like a high bar, a fast pace, and a team that ships.

Preferred

• Background in travel, hospitality, vacation rentals, or property management.
• Experience marketing operational or workflow software to business users.
• Experience marketing AI products.

Benefits

• Health, dental, and vision coverage.