Senior Product Marketing Manager

Responsibilities

• Own market, competitive, and customer insights for our Coaching and Player Personnel product categories across professional, collegiate, and international sports organizations
• Lead category and competitive positioning, differentiation strategy, and messaging that translates sophisticated analytics into clear customer outcomes
• Own go-to-market planning and execution for high-priority product launches and category-level initiatives, from customer/market/competitor insights through multi-channel campaign activation
• Build and maintain the enablement assets, playbooks, battlecards, and training our Sales and Customer Success teams rely on to sell and support these products
• Use our customer engagement platform ( Customer.io ) to help communicate with customers and drive adoption and retention.
• Define and track KPIs for adoption, launch performance, and campaign effectiveness, turning results into recommendations for Product and GTM stakeholders.
• Build and maintain AI-driven workflows that support individual and team processes.

Requirements

• 5+ years of product marketing experience, including senior ownership of go-to-market strategy
• Proven B2B SaaS experience supporting analytics, business intelligence, or data-driven platforms
• Experience supporting global markets and multiple customer personas, our buyers range from analytics-savvy front office staff to head coaches
• Demonstrated ability to lead strategy and execute tactically in a fast-paced environment, this role requires both
• Strong project management skills with the ability to lead cross-functional initiatives across Product, Sales, and Customer and Product Success
• Responsible use of AI tools: you take security and privacy seriously, validate AI-generated outputs before acting on them, and treat AI as an input to your thinking, not a substitute for your judgment. We're still building these workflows, and you'll help shape them

Preferred

• You have experience in the sports, athletics, or performance technology industry
• You're familiar with tools like Gong, Customer.io , Gainsight, Omni, ProdPad, or Notion
• You have hands-on experience with Figma or Photoshop