Responsibilities

• Get out to the branches and the main office. Run customer discovery with distributor owners, operations leaders, inside and outside sales, and counter staff, and bring what you hear back to Product.
• Define the ideal customer and the buyer. Sort which distributors we serve first, by size, trade, and how they sell today.
• Write the positioning and messaging for new distributor products from a blank page, in partner language. We make their counter easier and their contractor relationships stronger.
• Shape pricing and packaging with leadership. Test it with early customers and refine it as the market answers.
• Plan and run the first launches: beta and early-access programs, launch plans, and the story for each release.
• Partner with sales on the first sales playbook, including the pitch, demo flow, objection handling, and discovery questions. Then enable the reps who carry it.
• Turn early customers into proof. That means pilots with clear success measures, case studies, and the numbers distributors care about: orders handled, disputes avoided, and hours back at the counter.
• Map the competitive field for distributor technology, including ERPs, ecommerce platforms, and homegrown tools, and show where we fit.
• Work with our partnerships team and industry groups such as NAED to build presence in distribution.
• Travel at least 25% of the time for distributor visits, trade shows, and internal events.

Requirements

• 5+ years in product marketing, ideally in B2B SaaS or a technical product.
• At least one product you helped take from zero to one: the early discovery, the first positioning, and the first paying customers. You should be able to say what you'd do differently.
• Comfort with ambiguity. When the answer isn't written down yet, you go find it, make a call, and adjust.
• Strong writing and speaking. You can take a complex workflow and explain it in plain words that a specific audience cares about.
• A head for the business side. You can talk pricing, margin, and ROI with an owner or CFO.
• Cross-functional instincts. You've worked closely with Product, Sales, and leadership to agree on a plan and ship it.
• A self-starter's drive, solid project management, and a bias for action.
• Experience in wholesale distribution, electrical or plumbing supply, or construction is a strong plus.