Responsibilities

• Market strategy and segmentation. You'll define the EW/EMSO and PNT segments and applications where Liquid Instruments leads. You'll support Product Management in sizing the dollar opportunity in each segment so we invest where the return is greatest. You'll map how primes, neo-primes, defense research labs, FFRDCs, and SBIR and venture-backed companies buy, and assess how programs of record, ITAR and export control, and NDAA supply chain rules shape our path to market, including how our Australian presence positions us under AUKUS Pillar 2. You'll bring leadership a clear recommendation backed by evidence.
• Competitive analysis. You'll support Product Management in tracking competitors' products, pricing, positioning, and roadmaps. You'll turn that analysis into deal-level guidance on where Moku wins and into sharper messaging, treating what competitors build as a signal of what customers are asking for.
• Messaging. You’ll own vertical and product-level messaging for A&D, built on our existing company messaging framework. You’ll validate it with defense engineers. And ensure Marketing and Sales use it consistently.
• Technical proof. You’ll write application notes, white papers, and benchmark data that establish Liquid Instruments in defense labs. Topics include wideband signal capture and analysis, threat waveform generation, real-time DSP, spectrum monitoring, phase and timing measurement, and clock characterization for assured PNT.
• Launch and go-to-market. You’ll own the technical go-to-market for new A&D products, from positioning to sales enablement to launch content.
• Sales enablement. You’ll build the training content, competitive battlecards, and demos for our Sales team, application engineers, and channel partners. The goal is for them to lead a credible conversation with a defense lab, prime, or neo-prime. You’ll support strategic pursuits hand in hand with our Sales team.
• Influence on the roadmap. You’ll bring organized evidence from defense customers to Product Management and R&D. You’ll make the case for the capabilities, performance, environmental, and compliance requirements this market needs.
• Technical presence. You'll work with customer engineering teams and programs to support evaluations, give demos, and lead technical sessions. You'll represent Liquid Instruments at key events and publish and present as part of the role. Expect about 30% travel.
• You'll work closely with Content, Field Marketing, and Design teams. They own the blog calendar, social channels, website production, and event logistics.

Requirements

• BS, MS, or PhD in Electrical Engineering, Physics, or a related technical field
• 8+ years in product marketing, product management, business development, solutions architecture, applications engineering, systems engineering, or another customer-facing technical role, with substantial time in or near aerospace and defense
• Proven depth in electronic warfare, EMSO, SIGINT, radar, or assured PNT: the applications, test and validation workflows, programs, and key players
• Hands-on familiarity with RF and wideband test and measurement equipment: spectrum analyzers, signal generators, oscilloscopes, digitizers, and FPGA-based signal processing
• Working understanding of defense procurement: primes, neo-primes, and subs; programs of record; SBIR/STTR; and how test equipment decisions are made
• Familiarity with ITAR, EAR, and defense supply chain requirements
• [U.S. person status required. Active or prior security clearance, or eligibility to obtain one, preferred.]
• Experience supporting market sizing and competitive analysis
• Understanding of competitors, including Keysight, NI, Rohde & Schwarz, Tektronix, Safran, and precision timing vendors, plus the PXI and open-architecture ecosystem
• A track record of bringing a technical product into a defense market, from strategy through execution