Responsibilities

• Own positioning and messaging for Global Card — who it's for, what it replaces, and why it earns a place in a customer's financial life. Translate deep customer understanding into messaging that lands with migrant and multicultural audiences across very different markets.
• Drive go-to-market end to end for launches and major features — GTM strategy briefs, launch tiering, readiness, channel briefs, and post-launch debriefs — ensuring every launch is anchored in customer insight, executed with rigor, and aligned to business priorities.
• Lead market entry. As Global Card expands beyond the U.S., you'll size the audience, adapt positioning to local context and regulation, partner with regional teams on launch plans, and read what works market by market.
• Shape the roadmap. Bring competitive, customer, and market evidence into product planning, and influence what gets built — not just how it's announced.
• Partner with Analytics on the full funnel — acquisition, onboarding, activation, funding, first spend, and retention. Use unit economics and customer behavior data to decide where marketing effort actually moves the business, and hold yourself to measurable outcomes.
• Work in an AI-first way — using LLM-based tools to accelerate research, message testing, competitive tracking, and content production, and to automate the repetitive work so your time goes to the strategic problems. AI tools are part of how this team works, not a side experiment.
• Enable scale and repeatability by codifying what works into playbooks and standards other PMMs and channel owners can run without you in the room.
• Communicate with clarity to executives — distilling a complex, regulated, multi-market product into a crisp narrative leadership can act on.

Requirements

• 6+ years of product marketing or related go-to-market experience in a data-driven consumer (B2C) product company, with a strong track record of leading GTM strategy and influencing product roadmaps.
• Experience in fintech, payments, banking, or financial services, with exposure to international or multicultural audiences.
• Proven success launching new products and features for diverse consumer audiences through strategic acumen, data-driven decision-making, and effective cross-functional collaboration.
• Strong ability to craft compelling messaging and positioning that resonates with customers and drives product and feature adoption.
• Strong analytical skills, with the ability to interpret unit economics, consumer behavior, and market data to inform marketing strategy.
• Extensive experience collaborating with Product, Business, and Marketing teams to develop strategies, execute experiments, and analyze results that drive successful launches.
• Fluency with AI-first tools and workflows, and an instinct to reach for them first.

Benefits

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education