Responsibilities

• Own the market position for TRM's blockchain intelligence products across law enforcement and national security agencies.
• Target buyers are investigators and analysts who trace funds, build financial crime cases, and disrupt criminals.
• Make TRM the intelligence layer they reach for first, before any other product or vendor.
• Know the case from the inside, owning positioning that moves deals and shapes public sector perception of blockchain intelligence as a category.
• Deep dive: demo the product at expert level and reach product mastery.
• Positioning: find the wedge and build the architecture everything hangs from.
• Incepting: enable Sales to carry the message, engineers to explain why it matters, and execs to open deals with the same frame.
• Owning the moment: own the narrative, timing, and outcomes for tier-one launches and key moments.

Requirements

• 5+ years in product marketing at a B2B SaaS company
• You've owned at least two tier-one launches end to end: strategy, narrative, execution, and post-launch measurement
• You've owned a website or major digital channel and made content decisions that moved pipeline, not just pageviews
• You already use AI to build workflows and systems and can walk through a real example of something you built for your team, not just yourself

Preferred

• Storytelling. You think in narrative, not slides. You can make something technical matter to a stranger in two sentences.
• Commercial instincts. You understand what moves a deal, not just what sounds good in a deck.
• AI builder. You build systems for the team, not just yourself.
• Judgment. You know what good looks like across the work and you say so when it isn't: a positioning brief that almost works, a website that doesn't land, a design that misses.