Responsibilities

• Develop and execute go-to-market plans for Motive’s product offerings, ensuring alignment with company objectives and revenue targets.
• Drive marketing efforts for new product launches and feature releases, working closely with cross-functional teams to ensure a seamless rollout.
• Act as a key player in PLG motions to support product adoption and growth.
• Define positioning, messaging, and value propositions that resonate with key audiences, and differentiate Motive’s AI platform capabilities in a competitive landscape.
• Leverage data and customer insights to refine messaging, pricing, and product strategy.
• Develop sales collateral, presentations, and training materials to enable the sales team to effectively position and sell Motive’s A-powered technology.
• Collaborate with demand generation, lifecycle and content marketing teams to create compelling campaigns that drive awareness and lead generation.
• Build a deep understanding of industry trends, pain points, and buyer personas.
• Identify opportunities for differentiation and expansion.
• Act as the voice of the customer within the organization, ensuring that product development aligns with market needs.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of experience in product marketing.
• Strong ability to translate complex technical features into clear, compelling customer benefits.
• Proven track record in driving GTM strategies, messaging, and sales enablement for enterprise or mid-market products.
• Excellent communication, storytelling, and presentation skills, capable of conveying complex information in a clear and persuasive manner.
• Adept in building strong working relationships with Product Directors and other cross-functional team members.
• Ability to manage multiple projects and priorities while maintaining a strategic perspective.
• Agile and able to adapt quickly to shifting market dynamics and organizational priorities.

Preferred

• Experience at companies focused on AI-powered SaaS products, SaaS-enabled hardware, agentic or automated workflows, or fintech are strongly preferred.

Benefits

• Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits .