Senior Product Marketing Manager (Logs)

Responsibilities

• Responsible for Logs positioning and messaging: define and maintain the core positioning, messaging, and narrative for New Relic Logs across buyer personas and ensure it is applied consistently across web, campaigns, sales conversations, and analyst interactions.
• Lead Logs launches: Own end-to-end Logs launches, including tiering, messaging, content, enablement, and launch metrics, partnering with Product Management, Demand Generation, Corporate Communications, and Enablement.
• Build sales enablement that gets used: Create the pitch decks, narratives, discovery questions, objection handling, first-call decks, and talk tracks that help sellers and solution consultants run credible logs conversations, and drive adoption of that content across the field.
• Help with competitive differentiation: Partner with Competitive Intelligence to develop technically accurate Logs differentiation against leading solutions and translate it into battlecards, and displacement plays.
• Drive pricing, packaging, and cost narrative: Serve as the product marketing voice on Logs pricing and packaging, including data ingest and retention economics, tiering and data management strategies, and the cost-control story that is central to how logs are bought today.
• Create content: produce the solution briefs, blogs, webinars, demos, customer stories, and reference architectures that make the Logs value proposition concrete and defensible, grounded in real customer outcomes and measurable results.
• Know the buyer and the market: Own the voice of the customer for Logs through customer and prospect conversations, win/loss input, market research, and usage data, and feed those insights back into roadmap, messaging, and segment priorities.
• Represent New Relic Logs externally and internally at customer briefings, executive and field readouts, analyst inquiries, and industry events
• Define and report the metrics that show Logs product marketing is working, including pipeline contribution, attach and adoption rates, ingest growth, and enablement utilization.

Requirements

• 4–6 years of product marketing or closely related go-to-market experience in the observability space, with a strong preference for log management, monitoring, or AIOps
• Technical foundation: Bachelor’s degree in a technical or related discipline, or equivalent hands-on technical experience, with sufficient depth in log analytics, retention and tiering and to engage directly with product and engineering teams.
• Demonstrated ownership of product launches end-to-end, from positioning and messaging through enablement and post-launch measurement, with clear results you can speak to.
• A portfolio of messaging and content you personally wrote positioning frameworks, solution briefs, pitch decks, battlecards, or technical blogs, that was adopted and used by the field.
• Excellent written and verbal communication skills, with the ability to translate complex technical capability into clear, compelling narratives for both practitioners and executives.
• Demonstrated ability to partner cross-functionally with Product Management, Sales, Demand Generation, Enablement, Competitive Intelligence, and Analyst Relations, and to operate autonomously in a fast-moving environment.
• Comfort with data: able to use product usage, pipeline, and market data to prioritize work and demonstrate impact.

Preferred

• Experience using AI tools or agentic workflows to accelerate research, content production, or enablement is a plus.

Benefits

• New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time-off, and other competitive benefits designed to improve the lives of our employees.