Senior Product Marketing Manager for Hardware Network Security

Responsibilities

• Own the positioning, value proposition and messaging for hardware firewalls, addressing the priorities of technical and executive buyers.
• Partner with Product Management to define target audiences, customer use cases and messaging across branch, campus and data center deployments.
• Develop competitive positioning and proof points that demonstrate our differentiation in security, performance, operational efficiency and total cost of ownership.
• Create content that supports customer evaluation, demand generation and sales enablement, including presentations, datasheets, whitepapers, blogs and campaign assets.
• Lead go-to-market planning for hardware launches and product updates, coordinating deliverables, field readiness and measures of success.
• Equip Sales, channel partners and field marketing with tools and training to guide product selection, address objections and support hardware refresh and competitive replacement opportunities.
• Work with portfolio PMMs to explain how hardware firewalls and Cloud-Delivered Security Services (CDSS) work together within the broader Network Security platform.
• Represent the portfolio in customer briefings, webinars and industry events, using customer and field feedback to improve messaging and go-to-market execution.

Requirements

• 10+ years of product marketing experience. Experience in cybersecurity, networking or enterprise infrastructure is strongly preferred; experience marketing hardware appliances is a strong plus.
• A track record of leading product positioning, launches and go-to-market programs, from planning through execution and measurement.
• The ability to understand networking and hardware capabilities, including performance, capacity and deployment requirements, and explain their value clearly to different audiences.
• Strong writing and presentation skills, with experience developing content and delivering presentations for customers, partners and Sales teams.
• Experience working across Product, Sales and Marketing to align priorities and deliver results without direct authority.
• Sound judgment, strong follow-through and the ability to manage competing priorities and work independently.