Senior Product Marketing Manager, Growth

Responsibilities

• Set Linktree's revenue product marketing strategy
• Own and evolve the long-term product marketing strategy for Linktree's monetization ecosystem, spanning subscriptions, add-ons, new revenue products, and future pricing and packaging initiatives.
• Define the positioning architecture and messaging strategy for Linktree's paid ecosystem, creating a cohesive story that communicates value across user segments, markets, creator verticals, and products.
• Shape the strategic narrative for how Linktree evolves from a free product into a platform users see increasing value in investing in as their needs grow.
• Translate customer insight, market dynamics, competitive intelligence, and business priorities into clear strategic recommendations for senior leadership.
• Identify emerging opportunities across Linktree's revenue ecosystem and influence where Product and Growth teams invest.
• Shape pricing, packaging, and monetization strategy
• Serve as a strategic partner to Product, Growth, Finance, and Executive Leadership on pricing, packaging, bundling, and monetization decisions.
• Bring the customer and market perspective into strategic decisions well before products reach market, influencing what we build, who we build it for, and how we create and capture value.
• Lead customer segmentation, willingness-to-pay research, competitive analysis, and value-based positioning to inform major monetization decisions.

Benefits

• - An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• - 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• - Employer contribution towards your retirement.
• - Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• - Employee stock option program - we want each and every employee to share in the company’s success.