Product Marketing Manager

Responsibilities

• Enablement Content & Delivery
• Create and maintain core enablement materials: battlecards, competitive positioning docs, talk tracks, objection-handling guides, and training decks
• Align enablement initiatives with go-to-market planning, working alongside product to facilitate promotion and adoption of new features and capabilities
• Design and host regular training sessions and certifications for Sales and Customer Success including live sessions, recorded content, and self-serve resources
• Partner with Sales and Customer Success leadership to identify skill or knowledge gaps and build programs that close them
• Voice of Customer: Reporting & Activation
• Manage the VoC platform to enable effective reporting and synthesize findings from our VoC program (survey results, win/loss analysis, NPS/CSAT trends, qualitative feedback themes)
• Report out VoC findings to commercial and product leadership on a regular cadence, translating raw findings into actionable takeaways
• Turn relevant VoC findings directly into updated enablement content including battlecards, talk tracks, or training modules that reflect what customers are actually saying
• Cross-Functional Partnership & Measurement

Requirements

• 3–6 years of experience in sales enablement, customer success enablement, product marketing or a related field
• Experience creating enablement and training content (battlecards, talk tracks, onboarding materials) for a sales and/or customer success audience
• Experience with customer feedback tools such as Gong, Qualtrics, etc. for data and survey gathering and analysis
• Comfortable working with survey and feedback data (NPS, CSAT, win/loss, qualitative themes) and translating it into recommendations — no platform administration experience required
• Strong writing and presentation skills; confident hosting live training sessions
• Experience with content and knowledge management tools (e.g., Confluence, MediaValet, etc.)
• Data-literate: comfortable reading dashboards and survey reports, even if you're not building them
• Experience in enterprise sales in healthcare or employer benefits is preferred

Benefits

• Full benefits package, including Paid Time Off (PTO), medical, dental, vision, 401(k) with match, robust EAP, wellness program, and much more