Director/Principal, Product Marketing

Responsibilities

• Advance our position in the market with buy-in and alignment from product management, sales, marketing and executive leadership
• Strong coach-player skills with the ability to get things done. Lead the Product Marketing Strategic Planning team, while liaising with Research & Intelligence and Go-To-Market to drive consistency and efficiency across Product Marketing.
• Refine positioning framework and ensure new features are appropriately accounted for to drive consistency in messaging across channels and teams.
• Monitor and maintain competitive messaging, internal resources, and sales enablement materials.
• Evaluate pricing and packaging across Constant Contact’s product lines to ensure we continue to offer the right mix of features and price points
• Partner with Product teams to align on holistic product roadmaps and communicate across the organization.
• Create information sharing strategies and platforms to keep the company up to date on product and marketing news.
• Thrive in a fast-paced, high-stakes, high-visibility, rapidly changing environment
• Partner with our Creative and Web team to continually refresh, test, and optimize our core messaging, positioning, and presentation on our website

Requirements

• Bachelor’s degree in Marketing, Business or related field or equivalent
• 10+ years of Product Marketing experience defining positioning, pricing, and packaging strategies that drive business results with experience in both products and services
• Track record of proven business results from leading cross-functional teams
• Strategic thinker and experienced operator: Proven ability to both identify opportunities in the marketplace and drive action to pursue those opportunities
• Strong collaborator who can build great working relationships with both peers and executive leadership
• Excellent ability to create logic-driven, data-backed recommendations; excellent written and oral communication skills
• Marketing mindset focusing on customer needs, how we match offers to those needs, and how we get target customers to buy (and rebuy)
• Self-starter who can operate with limited guidance but knows when to ask for help
• Positive attitude and proven team player
• Fearless to take on new responsibilities or try something new

Benefits

• health and welfare benefits including paid leave
• a generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family