Product Marketing Manager

Responsibilities

• Write full-funnel messaging for brokerages, LOs and homeowners, translating homeowner benefits into business value for partners.
• Write demand gen copy for acquisition and activation: ads, landing pages, InMail, social, the LO nurture track, product update emails and the monthly broker newsletter.
• Partner with brokers and LOs to capture case studies, testimonials and reference stories, and turn them into video scripts, blogs and white papers.
• Write sales enablement: talk tracks, objection handling, FAQs and competitive intel on HELOCs, cash-out refis and other equity products.
• Create collateral: one-pagers, co-branded brokerage pieces, event materials and help content in the Broker Resource Center.
• Write scripts and decks for partner onboarding and value-add webinars, and help host them.
• Own content governance: move every asset through compliance and brand review, then tag, update and audit the library so no one sends an outdated or duplicate file.
• Bring insights from broker calls, the power-user group and the Advisory Board back into the messaging.

Requirements

• 5+ years of hands-on product marketing and GTM experience. You’ve built the pieces of a go-to-market, not just planned it.
• B2B marketing and positioning experience in mortgage, lending, real estate, insurance or financial services.
• A writing portfolio: campaigns, emails, landing pages, case studies or scripts. We’ll ask to see it.
• You know how brokerages work: the brokerage, its LOs and the borrowers they serve.
• You can explain a complex financial product simply, and change your voice by audience.
• You can interview a customer and find the story worth telling.
• Comfortable writing in a regulated category and working through compliance edits.
• You use AI tools daily and responsibly: you check facts, protect data and own the final output.

Preferred

• B2B2C or channel marketing experience.
• Scriptwriting for video or webinars.
• Fintech or home equity background.

Benefits

• Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (Health Care FSA) and health savings accounts (HSA).
• Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.
• Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.
• Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay.
• Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success.
• Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
• Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor.