Lead, Ocular Surface Marketing

Responsibilities

• Own the Ocular Surface franchise strategy and annual brand plans; set priorities across the dry eye, specialty, and additional brands.
• Create demand with optometrists and ophthalmologists: targeting, segmentation, positioning, and messaging the field executes.
• Lead and develop brand managers; manage agencies and the franchise marketing budget.
• Translate pharmacy-benefit dynamics (formulary, prior authorization, Part D, copay) into pull-through programs with Market Access and Access & Patient Solutions Marketing.
• Build franchise congress plans (e.g., AAO, American Academy of Optometry, SECO, Vision Expo) and KOL programs with Professional Relations & KOL Development.
• Accountable for franchise demand forecasts and KPIs; report results with the Head, Sales—Ocular Surface.
• Lead annual brand planning and long-range strategic planning for the franchise.
• Lead qualitative and quantitative market research to deepen understanding of customers, brands, and the market.
• Serve as marketing liaison to field training, sales operations, reimbursement, and investor relations.
• Own franchise marketing budgets and accruals across HCP and patient programs.

Requirements

• Bachelor’s degree; 10+ years in pharma or biotech marketing, including 5+ in brand leadership.
• 3+ years managing marketers.
• Launch experience with prescription brands.
• Experience marketing a pharmacy-benefit product, including access pull-through.
• Deep experience developing and leveraging the marketing tech stack.
• Experience leading a team through PRC/MLR review.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.