Product Marketing Manager - Medical

Responsibilities

• Develop deep understanding of physician workflows, unmet clinical needs, purchasing behavior, competitive technologies, and evolving standards of care.
• Conduct voice-of-customer research with physicians, nurses, technicians, administrators, and commercial partners.
• Conduct formative usability research using prototypes or product concepts to identify use-related issues and inform product design.
• Translate customer insights into prioritized product and user requirements in partnership with R&D and clinical teams.
• Develop market segmentation, targeting and customer personas.
• Develop product strategy and commercialization plans for assigned medical-device platforms.
• Assess market attractiveness, customer needs, competitive offerings, and potential new indications/applications.
• Build business cases and financial models to support new product and market-expansion opportunities.
• Recommend portfolio priorities, pricing strategy, and lifecycle investments.
• Establish launch and post-launch KPIs and use market data and customer feedback to drive corrective actions.

Requirements

• Bachelor’s degree in marketing, business, engineering, life sciences, or related discipline.
• 5+ years of product management, product marketing, strategic marketing, or related commercial experience involving technically sophisticated products.
• Experience working with capital equipment, durable hardware, or complex technology platforms.
• Demonstrated experience translating customer insights into market requirements to build commercial strategies.
• Experience leading or supporting new product introductions across cross-functional teams including engineering/R&D, regulatory, quality, clinical, finance, and commercial organizations.
• Strong ability to communicate technical concepts and customer value propositions clearly to both technical and commercial audiences.
• Demonstrated customer orientation and willingness to spend time in customer settings, engaging directly with physicians, nurses, surgical technicians, biomedical engineers, and commercial partners.
• Demonstrated ability to build and execute global launch plans coordinating with cross functional partners including regulatory, engineering, quality, finance, and commercial.
• Ability to operate independently in an entrepreneurial environment.
• Ability to travel approximately 15%.

Preferred

• Medical device or life science industry experience.
• Experience marketing medical capital equipment and associated consumables.
• Experience with laser, energy-based, imaging, surgical or advanced medical technologies.
• Experience collaborating directly with physicians and clinical KOLs.
• Experience conducting VOC, formative usability, or other customer research with models and prototypes.
• Familiarity with medical-device clinical development, regulatory pathways, human factors, and design control processes.
• Experience supporting distributors and strategic partners.

Benefits

• Paid vacation time accrued based on years of service
• Paid sick time
• 12 (twelve) Paid Holidays Each Calendar Year
• Medical, dental, and vision insurance plans with options for HSA/FSA
• Dependent Care FSA
• Paid Basic Life and AD&D Insurance
• Short-term and Long-term Disability insurance
• 401(k) plan with Company matching
• Employee Stock Purchase Plan (ESPP)
• Tuition Reimbursement Program